Logical Media Group
11 - 50 employees
Founded 2009
📱 Media
Media • Marketing
Logical Media Group is a full-service digital marketing agency based in Chicago, renowned for being a premier Google Partner. Their expertise spans across paid media, including paid search and social media advertising, as well as Amazon Advertising. Additionally, they excel in search engine optimization (SEO), offering services like keyword research, onsite optimizations, and content marketing to improve organic reach. Logical Media Group also provides creative services including brand identity, web design, and conversion rate optimization. The agency is dedicated to crafting exceptional digital experiences and helping clients achieve their marketing goals through tailored strategies and innovative solutions.
Senior Paid Media Specialist
🕒 May 22
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Logical Media Group
11 - 50 employees
Founded 2009
📱 Media
Media • Marketing
Logical Media Group is a full-service digital marketing agency based in Chicago, renowned for being a premier Google Partner. Their expertise spans across paid media, including paid search and social media advertising, as well as Amazon Advertising. Additionally, they excel in search engine optimization (SEO), offering services like keyword research, onsite optimizations, and content marketing to improve organic reach. Logical Media Group also provides creative services including brand identity, web design, and conversion rate optimization. The agency is dedicated to crafting exceptional digital experiences and helping clients achieve their marketing goals through tailored strategies and innovative solutions.
📋 Description
• Manage a portfolio of paid media accounts end-to-end • Execute campaigns across Google Ads, Meta, LinkedIn, TikTok, and other platforms • Oversee budgets and ensure performance, efficiency, and scalability • Maintain clean campaign structures and testing frameworks • Own performance outcomes and reporting accuracy • Implement and validate tracking using GA4 and Google Tag Manager • Build and manage tags, triggers, and variables • Ensure alignment between platform data and analytics tools • Troubleshoot tracking and data discrepancies • Align paid media strategies with business goals and KPIs • Translate data into actionable insights and recommendations • Develop testing roadmaps across audiences, creatives, and bidding strategies • Support forecasting and budget planning • Act as a senior resource for campaign QA and troubleshooting • Partner with cross-functional teams (creative, strategy, analytics) • Support and mentor junior team members • Contribute to process improvements and best practices
🎯 Requirements
• 5–7+ years of paid media experience (agency experience preferred) • Strong expertise in Google Ads and Meta (required) • Experience with LinkedIn, TikTok, Programmatic, or CTV is a plus • Advanced experience with GA4 and Google Tag Manager • Strong understanding of attribution, tracking, and performance measurement • High attention to detail with strong analytical skills • Ability to communicate insights clearly and effectively
🏖️ Benefits
• Fully remote (Colombia-based candidates) • Work with a high-performing, collaborative team • Opportunity to own strategy and drive measurable impact • Exposure to diverse clients and advanced paid media strategies
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