Senior Sales Director, Public Sector/Labor Union

🕒 March 15

🇺🇸 United States – Remote

💵 $125k - $171.9k / year

⏰ Full Time

🟠 Senior

🤑 Sales

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Lyra Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

⚕️ Healthcare Insurance

☁️ SaaS

👥 HR Tech

💰 $235M Series F on 2022-01

Healthcare Insurance • SaaS • HR Tech

Lyra Health is a mental health company that partners with organizations to deliver comprehensive and effective global workforce mental health benefits. By providing evidence-based mental health care, Lyra Health boosts employee well-being and drives business impact. Their platform offers high-quality mental health support through a global network of professionals, utilizing AI matching technology to connect members quickly with suitable providers. Lyra Health serves families, couples, adults, and children, offering support for diverse mental health needs. Their programs aim to improve employee health, productivity, and reduce healthcare costs while providing a seamless member experience.

📋 Description

• Own the Full Sales Cycle: Be a strategic hunter who relentlessly prospects for new business and owns the sales process from beginning to end, ensuring strong opportunity qualification and disciplined deal inspection. Demonstrate strong goal orientation and personal accountability while managing competing priorities and maintaining consistent focus on outcomes. • Multi-level Stakeholder Engagement: Identify and engage key stakeholders across the organization, from the C-suite to end users, building rapport and influencing decision-making across large, complex buying committees. Success in this role requires exceptional interpersonal skills, the ability to communicate effectively with diverse audiences, and the confidence to navigate internal politics in highly competitive environments. • Serve as a Trusted Expert: Leverage deep industry knowledge, curiosity, and a consultative mindset to teach prospects and tailor solutions to their unique challenges. Maintain a strong customer focus by anticipating and addressing evolving client needs while building credibility and trust through thoughtful, intentional engagement. • Manage Your Business: Act as the CEO of your territory, maintaining a deep understanding of key accounts while demonstrating strong time and priority management. Operate with a resourceful mindset, maximizing the impact of time, talent, and energy to drive results while remaining agile and receptive to new ideas, approaches, and opportunities. • Travel and Engage: This role requires a proactive, in-person presence with frequent travel (up to 50%) to client sites and events. The ideal candidate thrives in high-interaction environments, adapts easily to changing circumstances, and demonstrates resiliency when navigating complex sales cycles and competitive situations.

🎯 Requirements

• Experience: 8+ years of enterprise sales experience with a track record of successfully closing deals over $1M in the benefits, health tech, medical device, SaaS, or enterprise software sectors. Experience selling into the state and local government public sector or labor unions is highly desired. Candidates must demonstrate strong relationship-building skills and the ability to influence stakeholders across diverse organizations. • Performance: A history of exceptional sales performance with quotas above $1M and consistent attainment within the past two years. The ideal candidate brings a competitive drive and strong goal orientation, with a “will to win” mindset balanced by a consultative approach to solving complex client challenges. • Complex Sales: Proven experience managing extended enterprise sales cycles, particularly those exceeding 12 months. Candidates should demonstrate resiliency and persistence when navigating long decision processes and competitive environments. • Business Acumen: Deep understanding of complex sales processes, including RFP management, legal negotiations, and building consensus across large buying committees. Strong Salesforce discipline and forecasting accuracy required. Knowledge of state and local public sector procurement and contracting processes is highly preferred. • Cultural Fit: A “quota is not the goal” mindset is essential. The ideal candidate is driven to solve complex client problems and deliver measurable value to customers. They operate with intentionality, strong accountability, and a customer-first approach, viewing quota attainment as the natural outcome of strategic, consultative engagement.