CRM & Lifecycle Marketing Specialist – Marketing Automation Specialist

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Manila Recruitment

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2010

🎯 Recruiter

🏢 Enterprise

Recruitment • Enterprise

Manila Recruitment is a leading recruitment agency based in the Philippines, specializing in innovative talent sourcing and headhunting services. The agency provides a wide range of recruitment solutions including executive search, IT recruitment, offshore staffing solutions, remote staffing, and more. With a focus on understanding clients' strategic business objectives, Manila Recruitment offers tailored recruitment strategies for multinationals, corporations, and start-ups entering the Filipino market. The firm prides itself on a process-driven approach, offering comprehensive candidate guarantees and a database of over 250,000 candidates. Certified headhunters at Manila Recruitment are dedicated to passive candidate sourcing, ensuring quality hires that align with company culture and requirements.

📋 Description

• Get your hands dirty and ship great campaigns • ○ Build, QA, and launch lifecycle campaigns across email, SMS, and push using platforms like Klaviyo, MailChimp, Omnisend, or similar, ensuring logic, triggers, and timing are continuously optimised • Own end-to-end delivery - from briefing and creative setup through to audience targeting, scheduling, and reporting • Maintain and optimise automated flows across onboarding, retention, win-back, and churn prevention journeys • Design and own CRM flows end-to-end; mapping customer journeys, defining logic and triggers, and ensuring every touchpoint feels intentional and on-brand • Bring a strong UX sensibility to lifecycle communications; thinking through the customer experience at each stage, not just the message • Produce visually compelling email and SMS creative using tools like Figma or Canva, from layout and hierarchy through to typography and imagery selection • Translate brand guidelines into CRM-native designs that are optimised for deliverability, accessibility, and mobile rendering • Build audience segments using behavioural, transactional, and demographic data to deliver relevant, timely communications • Support personalised messaging and dynamic content aligned to customer lifecycle stages • Continuously refine targeting strategies to improve engagement, conversion, and retention • Design and run A/B and multivariate tests across subject lines, content, design, offers, and journey logic • Identify underperforming flows and redesign them, from both a technical and visual standpoint, for stronger results • Maintain dashboards and reports covering key CRM metrics (opens, clicks, conversions, registrations, repeat purchases, abandoned carts and churn) • Surface actionable insights that improve lifecycle performance across all client programs • Weekly, monthly and quarterly reporting on the performance of client campaigns on a customer engagement and transactional level. • Collaborate with creative teams to brief, review, and elevate campaign assets — with a sharp eye for what drives clicks versus what just looks pretty • Recommend new tools, integrations, and automation opportunities that raise the bar for what CRM can do • Work closely with marketing and creative teams to ensure CRM aligns with broader campaign activity • Stay current on CRM trends, platform updates, design best practices, and compliance requirements • Share learnings across the team to build best practices and inform future planning • Take part in developing the office culture and establishing positive team dynamics

🎯 Requirements

• 2+ years of experience in a CRM or marketing automation role • Prior experience within an agency environment is desired but not essential • A strong work ethic driven by creative passion, positive energy and thrives on challenges • Organisational skills with the ability to work on multiple projects simultaneously and meet tight deadlines. • A genuine eye for design; you understand layout, hierarchy, and what makes a CRM communication feel premium, not templated • Hands-on experience with Figma, Canva, or similar design tools to produce or refine email layouts and campaign assets • Strong analytical and problem-solving skills with a proactive and solution-oriented mindset. • Ability to communicate (written and verbal) at all levels (executives, business and technology leadership, project teams, peers) • Exceptional attention to detail • Self-starter in daily tasks; works well independently and as part of the team.