Paid Ads Specialist – Google, Meta

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🔥 0 minutes ago

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Logo of Manila Recruitment

Manila Recruitment

11 - 50 employees

Founded 2010

🎯 Recruiter

🏢 Enterprise

Recruitment • Enterprise

Manila Recruitment is a leading recruitment agency based in the Philippines, specializing in innovative talent sourcing and headhunting services. The agency provides a wide range of recruitment solutions including executive search, IT recruitment, offshore staffing solutions, remote staffing, and more. With a focus on understanding clients' strategic business objectives, Manila Recruitment offers tailored recruitment strategies for multinationals, corporations, and start-ups entering the Filipino market. The firm prides itself on a process-driven approach, offering comprehensive candidate guarantees and a database of over 250,000 candidates. Certified headhunters at Manila Recruitment are dedicated to passive candidate sourcing, ensuring quality hires that align with company culture and requirements.

📋 Description

• Plan, create, manage, and optimise paid campaigns across: • -Google Ads (Search, Display, Performance Max, YouTube) • -Meta Ads (Facebook & Instagram) • Conduct keyword research, audience targeting, and competitor analysis • Monitor campaign performance and adjust budgets, bidding, creatives, and targeting • Set up and manage conversion tracking using: • -Google Tag Manager • -Google Analytics (GA4) • -Meta Pixel / Conversions API • Prepare weekly and monthly performance reports with actionable insights • Perform A/B testing on ad creatives, copy, landing pages, and audiences • Collaborate with designers and content teams to develop high-performing ads • Ensure campaigns align with overall business goals and KPIs • Stay updated with platform changes, trends, and best practices

🎯 Requirements

• At least 3 years of proven experience managing Google Ads and Meta Ads campaigns • Strong understanding of digital marketing metrics and KPIs • Experience with GA4, GTM, and conversion tracking setup • Ability to analyse data and optimise for ROAS, CPA, CTR, and conversions • Excellent communication and reporting skills • Strong attention to detail and time management • Experience with lead generation and eCommerce campaigns • Google Ads Certifications • Meta Blueprint Certification • Experience with CRM integrations and remarketing campaigns • Knowledge of SEO and landing page optimisation

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