Facebook & Instagram Ads Specialist, Meta Ads Expert

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World Class Contact Centers

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • Customer Service

World Class Contact Centers (WCCC) is a leader in customer engagement, boasting over 30 years of industry expertise. The company specializes in personalized customer service solutions that enhance client interactions through a carefully curated approach to talent selection and adaptive strategies. WCCC's commitment to excellence is reflected in its ability to transform customer experiences for a variety of businesses, ensuring seamless and effective communication across multiple channels.

📋 Description

• Plan, launch, manage, and optimize Facebook and Instagram advertising campaigns. • Develop and execute paid social media strategies aligned with business goals. • Monitor campaign performance and continuously optimize campaigns for maximum ROI. • Create and manage audience targeting strategies, including retargeting and lookalike audiences. • Conduct A/B testing for ad creatives, copy, audiences, placements, and campaign structures. • Analyze campaign data and provide actionable insights and recommendations. • Stay up to date with Meta advertising policies, algorithm changes, platform updates, and industry best practices. • Troubleshoot ad account issues, disapprovals, policy violations, and performance challenges. • Collaborate with creative and marketing teams to develop high-converting ad creatives. • Identify opportunities to scale successful campaigns while maintaining profitability.

🎯 Requirements

• Proven experience managing successful Facebook and Instagram advertising campaigns. • Demonstrated success in achieving strong ROAS, lowering CPA, generating qualified leads, and increasing revenue. • Expert-level knowledge of Meta Ads Manager, Meta Business Manager, Meta Pixel, Conversions API, and campaign tracking. • Strong understanding of audience segmentation, retargeting, sales funnels, and conversion rate optimization. • Strong analytical skills with the ability to interpret performance data and make strategic decisions. • Experience managing and scaling advertising budgets. • Excellent communication, organization, and problem-solving skills. • Self-motivated and able to work independently in a remote environment. • Experience with e-commerce, lead generation, or direct-response marketing (preferred). • Knowledge of Google Analytics, CRM integrations, attribution tools, and marketing automation platforms (preferred).