Paid Media Specialist

🕒 May 18

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Plan, build, launch, and optimise Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Gen. • Manage and execute Meta Ads (Facebook & Instagram) campaigns as a secondary channel, including audience strategy, creative testing, and performance optimisation. • Allocate and manage monthly media budgets ($10K–$250K+) across multiple accounts, platforms, and markets (AU, US, NZ). • Develop bidding strategies, audience segmentation, ad copy testing, and landing page recommendations to drive measurable performance. • Ensure campaigns comply with Google’s Therapeutic Goods Advertising (TGA) policies and, where applicable, AHPRA advertising guidelines. • Monitor and adapt campaigns in response to regulatory or platform policy changes. • Deliver clear, actionable performance reporting to stakeholders and clients. • Collaborate with creative, content, and web teams to optimise full-funnel conversion performance. • Stay updated on Google Ads platform changes, beta features, and emerging best practices.

🎯 Requirements

• 5+ years of hands-on Google Ads management experience. • Proven experience managing monthly media spends between $10K–$250K+. • Strong knowledge of TGA ad policies for restricted healthcare/therapeutic verticals. • Experience running campaigns in AU, US, and/or NZ markets with understanding of regional nuances. • Deep proficiency in Google Ads campaign types: Search, PMax, Display, YouTube/Video, and Demand Gen. • Hands-on experience with Meta Ads (Facebook & Instagram). • Strong analytical skills with experience in GA4, Looker Studio, and Excel/Sheets. • Excellent attention to detail, especially around compliance and budget management.

🏖️ Benefits

• Competitive salary and benefits • Flexible, hybrid, or remote working arrangements • Opportunity to work across international markets in a high-impact role • Collaborative team that values expertise, autonomy, and results • Professional development budget for conferences and certifications.