Paid Media Specialist

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🔥 2 hours ago

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Marathon Talent

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2023

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Marathon Talent is a recruiting and talent strategy firm that helps companies hire top bilingual professionals from Latin America quickly. They provide end-to-end recruitment, fractional people and talent strategy, market research and salary studies, and advisory/mentorship services—powered by a network of 10,000+ professionals and flexible pricing (success fee, flat fee, or monthly retainer). Marathon embeds with client teams to solve hiring, compensation, culture, and org design challenges for startups and growing companies, with a focus on building bilingual LATAM teams and improving growth through better talent foundations.

📋 Description

• Own Simetrik's paid media channel end to end, covering strategy, execution, measurement, and analysis • Build and launch paid campaigns across Google Ads, LinkedIn Ads, and Meta • Manage audience segmentation, bid strategy, budget pacing, A/B testing, negative keywords, audience refinement, and creative rotation • Track and optimize qualified paid-sourced pipeline, acquisition cost, cost per qualified lead, ROAS, funnel conversion, and velocity • Own conversion tracking, UTMs, event tracking, attribution, GA4, Google Tag Manager, and CRM pipeline reporting through HubSpot and/or Salesforce • Write and iterate ad headlines, descriptions, and paid landing page copy • Design conversion paths, build landing pages with GTM Engineering and Design, and run continuous CRO • Brief, direct, and QA ad creative across channels with the Design team • Manage paid media budgets across the United States and Latin America, reallocating spend toward efficient regions, channels, and campaigns • Run campaigns in English and Spanish, and Portuguese where useful in Brazil • Report weekly to the Director of GTM Engineering and partner with Demand Generation, Sales, Content, Design, and Brand • Build paid media into a predictable, efficient pipeline engine, starting in the United States and scaling across the Americas

🎯 Requirements

• 4–6 years of hands-on paid media or performance marketing experience in B2B • Direct, hands-on experience running paid campaigns for the United States market • In-platform expertise with Google Ads, LinkedIn Ads, and Meta (Facebook/Instagram) • Strong command of audience targeting, bid strategy, budget pacing, A/B testing, and conversion rate optimization • Proven ability to turn paid media spend into qualified pipeline • Fluency in GA4, Google Tag Manager, conversion tracking, event tracking, UTMs, and attribution • Ability to report performance through to CRM pipeline in HubSpot and/or Salesforce • Ability to write converting ad headlines and landing page copy and iterate using test data • Independent builder-operator able to execute without close management • Full professional fluency in English and Spanish • AI-assisted copy and creative, AI-powered audience and keyword research, and agentic workflows • Portuguese is a plus • Enterprise fintech, payments, banking, or B2B finance-software experience is a plus • Programmatic, ABM, retargeting, and ABM platform experience is a plus • Figma, Canva, or similar design familiarity is a plus • Multi-region paid media experience, especially in the United States and Latin America, is a plus • Experience building a paid channel from zero or bringing paid media in-house is a plus • Able to work remotely from anywhere in the world