Senior Performance Marketing Lead – Paid Media

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🔥 25 minutes ago

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Paired

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

🎯 Recruiter

👥 HR Tech

Consulting • Recruitment • HR Tech

Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.

📋 Description

• Lead, mentor, and develop a team of Media Buyers. • Establish best practices, testing frameworks, and operational processes. • Review campaign performance and coach buyers on scaling strategies. • Improve overall team performance and accountability. • Build a culture of experimentation and continuous learning. • Own paid acquisition strategy across Meta Ads, TikTok Ads, AppLovin, and emerging paid acquisition channels. • Oversee campaign planning, execution, optimization, and scaling across multiple eCommerce brands managing significant monthly ad spend. • Optimize the entire acquisition funnel by partnering with Creative and CRO teams to improve landing pages, offer testing, funnel structure, customer journey, creative testing frameworks, conversion rate optimization, and new customer acquisition. • Manage monthly advertising budgets of $150K–$250K+ per brand. • Allocate spend efficiently across channels. • Forecast revenue and acquisition performance. • Build scalable growth plans. • Identify opportunities for profitable expansion. • Analyze business performance using metrics including MER, blended ROAS, CAC, CPA, LTV, contribution margin, revenue by funnel stage, new customer revenue, AOV, and conversion rate. • Work closely with Creative Strategists to develop winning creative angles, build testing roadmaps, analyze creative fatigue, and improve hooks and messaging. • Lead strategic performance calls, present reports and business insights, translate complex data into actionable recommendations, and build trusted relationships with clients and internal leadership. • Build scalable experimentation frameworks, improve internal documentation and SOPs, standardize reporting processes, and create repeatable systems for growth and knowledge sharing.

🎯 Requirements

• 5+ years of experience in Performance Marketing or Paid Media within DTC or eCommerce. • Proven experience managing $150K–$250K+ monthly ad spend per brand. • Deep expertise with Meta Ads, TikTok Ads, AppLovin, and similar paid acquisition platforms. • Previous experience leading or mentoring Media Buyers or Growth Marketers. • Strong understanding of out-of-platform performance metrics and business KPIs. • Experience with full-funnel optimization, including landing pages, offer testing, CRO, and customer journey optimization. • Strong forecasting, analytical, and strategic planning skills. • Excellent communication and presentation skills with fluent English. • Comfortable leading client-facing strategic conversations. • Ability to operate autonomously while building scalable systems and processes. • Experience managing 8–9 figure DTC brands. • Familiarity with attribution platforms such as Triple Whale, Northbeam, Hyros, or similar. • Understanding of Marketing Mix Modeling (MMM) and incrementality testing. • Experience working in agencies or multi-brand environments. • Google Ads experience. • Subscription eCommerce experience. • Shopify knowledge. • Experience collaborating closely with Creative Strategy and CRO teams.

🏖️ Benefits

• Lead and shape a high-performing Paid Media team. • Work with established DTC and eCommerce brands managing significant advertising budgets. • Collaborate with Creative, CRO, and Analytics teams to influence business-wide growth. • High level of ownership and strategic impact. • Fast-paced environment focused on experimentation, execution, and continuous improvement. • Opportunity to grow into a Head of Growth or Director-level leadership role as the company scales. • Competitive salary and 100% remote work