Paid Media Ops Specialist

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Zipdev

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🎯 Recruiter

🤝 B2B

👥 HR Tech

Recruitment • B2B • HR Tech

Zipdev is a company that specializes in providing remote talent solutions, particularly focused on hiring top Latin American professionals. Zipdev enables companies to build high-performing teams in their own time zones while reducing costs compared to local hiring. The company offers a streamlined hiring process that includes defining hiring needs, selecting top candidates, and onboarding new team members, handling payroll and HR overhead. Zipdev fills a variety of technical and professional roles, such as software engineers, project managers, and designers. The company is recognized for its ability to provide cultural alignment and scalable, flexible hiring solutions.

📋 Description

• Manage and optimize Paid Media campaigns across Google Ads (Search, Display, Performance Max, YouTube) and/or LinkedIn Ads. • Analyze campaign performance, identify opportunities, and implement strategies to improve results and ROI. • Set up, audit, and maintain conversion tracking using Google Tag Manager, including advanced tracking methods such as custom events, APIs, JavaScript implementations, and element visibility triggers. • Build, maintain, and analyze dashboards in Looker Studio using Supermetrics and other reporting tools. • Leverage AI tools to improve productivity, research, reporting, strategy development, ideation, data analysis, and campaign execution. • Monitor campaign data, generate actionable insights, and provide performance recommendations based on analytics. • Collaborate with clients and internal teams through video calls, Slack, and project management tools. • Manage multiple projects simultaneously while ensuring deadlines and client deliverables are met. • Continuously identify automation opportunities to improve efficiency, including Google Ads Scripts, Zapier, and other workflow tools. • Stay up to date on Paid Media trends, platform updates, and best practices.

🎯 Requirements

• 3+ years of hands-on experience managing Google Ads and/or LinkedIn Ads campaigns with budgets of $10K+ per month. • Bachelor's degree in Science, Mathematics, Engineering, Marketing, or a related field. • Strong expertise in Google Ads products (Search, Display, Performance Max, YouTube) and LinkedIn Ads. • Experience using automation tools such as Google Ads Scripts, Zapier, or similar solutions. • Strong understanding of AI tools and how to apply them for research, writing, strategy, data analysis, and productivity. • Advanced conversion tracking experience using Google Tag Manager. • Experience building and managing dashboards in Looker Studio and using Supermetrics. • Strong analytical skills with advanced Excel proficiency (Pivot Tables, VLOOKUPs, charts, reporting). • Excellent verbal and written communication skills in remote environments. • Highly organized, process-driven, and able to manage multiple projects independently. • Proven track record of driving measurable Paid Media results and improving campaign performance. • Strong passion for Paid Media and continuous learning within the industry. • Nice to have: • Experience in B2B SaaS or Enterprise Technology. • Experience with additional Paid Media channels such as Reddit Ads or Programmatic Advertising. • Web development skills (HTML, CSS, JavaScript). • Experience with landing page optimization and tools such as Unbounce. • Previous experience working in an agency, startup, or consulting environment.

🏖️ Benefits

• Work remotely Monday - Friday, 40 hours a week (no weekends) • Vacation: 10 business days a year • Holidays: 5 National Holidays a year • Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day) • Parental Leave • Health Care Reimbursement • Active Lifestyle Reimbursement • Quarterly Home Office Reimbursement • Payroll Deduction Purchase Plans • Longevity Bonus • Continuous Learning Bonus • Access to Training and Professional Development Platforms • Did we mention it's REMOTE?!!