Director, Performance Marketing

🕒 April 28

🇺🇸 United States – Remote

💵 $125k - $185k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Mariner

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💸 Finance

🤝 B2B

💰 $75M Debt financing on 2022-02

Finance • B2B

Mariner is a national wealth management firm that provides comprehensive financial planning and investment management services to individuals, families, advisors, and businesses. The firm offers integrated solutions including wealth planning, tax planning and preparation, estate and trust services, insurance solutions, retirement plan services, institutional cash management, and valuation and advisory services. Mariner supports advisors with in-house teams and serves a range of client segments—executives, professional athletes, medical and dental professionals, and business owners—focusing on fiduciary advice and collaborative, sophisticated wealth strategies.

📋 Description

• Lead the planning and execution of client acquisition activation across paid channels, while driving strong collaboration across owned and earned channels. • Translate growth strategy into actionable activation plans aligned with campaign and segment goals • Partner with Media, Analytics, and Finance to guide activation and test-and-learn investment decisions, including prioritization of spend across channels, initiatives, and experiments. • Lead campaign briefing and collaborate with creative teams on messaging and asset development • Ensure creative and messaging are informed by audience insights and optimized for channel performance • Partner with media and analytics teams to review performance and identify optimization opportunities • Support strong communication and alignment across Marketing, Sales Desk, Field/Advisors, CX, Technology, and Digital teams • Partner with the Digital team to align acquisition efforts with Mariner.com content, engagement strategy, and on-site user journeys • Ensure landing experiences and on-site pathways support campaign objectives and conversion goals • Incorporate digital engagement signals into activation planning and optimization decisions • Design and execute test-and-learn initiatives, including hypothesis development, test setup, evaluation criteria, and budget considerations • Define test KPIs aligned with campaign and business outcomes (e.g., leads, conversions) • Apply core testing and measurement principles (e.g., control vs. exposed, confidence thresholds) to ensure credible insights • Develop test briefs in partnership with creative, media, analytics, Sales Desk, Field/Advisor, and Digital teams • Maintain a centralized repository of test learnings and support sharing of insights across teams • Translate test results into practical recommendations for messaging, creative, audience targeting, channel mix, and on-site experience optimization • Partner with Marketing leadership to support campaign priorities and activation timelines • Collaborate with Sales Desk and Field/Advisor teams to align activation efforts with downstream conversion needs • Work with CX, Technology, and Digital teams to incorporate experience and engagement insights into activation planning • Ensure performance data, testing insights, and digital engagement signals inform campaign optimization and on-site improvements • Collaborate across media, creative, analytics, and Digital teams to support cohesive full-funnel execution • Provide creative feedback informed by channel performance, testing results, and user engagement behavior

🎯 Requirements

• 8–10+ years of experience in performance marketing, digital marketing, or integrated marketing (in-house or agency) • Experience executing multi-channel acquisition campaigns across creative and media partners • Demonstrated ability to manage multiple initiatives and deadlines in a fast-paced environment • Experience supporting or running digital-first testing and optimization programs • Proven ability to collaborate with senior stakeholders and cross-functional partners • Clear communicator who can translate insights into actionable recommendations. • Experience in financial services, wealth management, or other regulated industries (preferred) • Human-centered or experience-led marketing mindset (preferred) • Familiarity with marketing analytics tools, media dashboards, and testing methodologies (preferred)

🏖️ Benefits

• Health insurance • retirement plans • paid time off • flexible work arrangements • professional development • bonuses