Senior Go-To-Market Strategy Manager, B2B

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Marketbridge

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1991

📣 Marketing

🏥 Healthcare

💼 Consulting

💰 Private Equity Round on 2023-11

Marketing • Healthcare • Consulting

Marketbridge is a growth consulting and marketing firm that combines management consultancy with marketing agency capabilities. They specialize in go-to-market consulting, growth strategy, and operational optimization, utilizing marketing science, analytics, and technology to drive sustainable revenue growth for clients across various industries. Their services include audience insights, brand messaging, demand generation, and digital experiences, all aimed at helping modern leaders transform their market presence and optimize marketing effectiveness.

📋 Description

• Leading end to end project execution, including internal and external stakeholder management • Leading client meetings to present consulting deliverables • Developing and executing project plans to meet client and project objectives within defined scope / timeframe • Delivering recommendations through routes-to-market and strategic assessments • Designing future state sales and partner strategy • Developing sales coverage models, job roles, and commercial organization structures • Integrating GTM through a combination of people, process, and technology • Designing modern marketing strategies including audience segmentation, value propositions, demand-generation recommendations, and lifecycle engagement approaches. • Building marketing performance frameworks, KPIs, and operating models to help organizations optimize spend, improve ROI, and strengthen marketing’s contribution to revenue. • Creating financial models to support recommendations

🎯 Requirements

• Prior management consulting experience required • Extensive business experience concentrated in customer facing functions such as sales, customer success, channel partnerships etc. • Has a bachelor’s degree in a related field, with an MBA or master’s degree preferred • Has 3-4 years of consulting experience and experience leading engagements large complex organizations (e.g.Fortune 500) • Can contribute to all aspects of the project lifecycle from hypothesis development to final presentation of deliverables, with leadership/ownership of multiple specific workstreams • Excellent oral and written communication / presentation skills • Can manage internal and external stakeholders while supporting projects end-to-end • Has a strong foundation in Microsoft Office tools (particularly Excel and PowerPoint) and project collaboration tools (such as Monday.com)

🏖️ Benefits

• Industry competitive compensation and performance-based bonuses • Generous paid time off including vacation, holidays, sick leave, maternity/paternity leave, and Friday Summer hours • A wide array of healthcare options including medical, dental, and vision coverage • 401(k) savings plan with company match • Marketbridge-led Social Committee • Referral bonus program • Mentor program for new hires • Social events including holiday parties, baseball games, and happy hours