Director of Digital

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🕒 April 3

🎸 Tennessee – Remote

🎸 Tennessee – Remote

⏰ Full Time

🔴 Lead

👔 Director

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RedRover Sales & Marketing Strategy

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2006

🤝 B2B

☁️ SaaS

B2B • Marketing • SaaS

RedRover Sales & Marketing Strategy is a full-service B2B marketing agency in the U. S. that offers a unique ROI guarantee, showcasing its commitment to delivering guaranteed marketing outcomes for clients. With a focus on deep market research and methodical strategy execution, RedRover employs an aggressive optimization process to ensure impactful results while maintaining accountability to clients. Their offerings include tailored marketing strategies, collaborative projects, and training for businesses looking to enhance their marketing effectiveness.

📋 Description

• Lead Digital Optimization & Iterative Testing: Lead the agency’s digital optimization effort, ensure weekly split testing within every campaign and continual refinement across client programs. Regularly audit performance of digital assets and campaigns; create test roadmaps and push improvements through to results. Champion a relentless culture of experimentation—this isn’t “set it and forget it” testing; it’s systematic iteration of every conceivable variable. • Own Paid Media Strategy & Performance (Hands-On): Direct paid media strategy and execution across platforms (Google Ads, Bing, LinkedIn, Meta, etc.). Oversee keyword/audience research and competitive insights to inform targeting and spend strategy. Guide ad copy and creative performance standards aimed at improving CTR, CPC, CVR, CPL, and ROAS. Monitor and optimize bidding, budgeting, pacing, and platform configurations to hit performance goals. • Direct Integrated Digital Strategy (Paid + Organic): Align PPC and SEO strategy to maximize search visibility and conversion impact across the funnel. Lead technical/on-page/off-page SEO direction in partnership with specialists, ensuring strategies enhance collaboration with strategy, creative, UX/UI, and development teams so digital campaigns align with client goals and brand objectives. • Lead Reporting, Dashboards & Insight Storytelling: Oversee and drive development of dashboards, analytics tools, and automated reporting systems. Translate complex multi-platform data into clear, compelling visual reporting clients/ internal teams can act on. Analyze trends, surface performance insights, and recommend strategic optimizations with confidence. • Manage & Grow the Digital Bench: Manage and mentor a team of digital experts (PPC, SEO, FED, UX/UI), setting performance expectations and growth paths. Lead cross-functional collaboration and ensure commitments are met on time, with no surprises. Bring forward new technologies, methodologies, and best practices that keep RedRover ahead. • Own and Execute the Digital Roadmap for RedRover: Lead the evolution of RedRover into an AI-first firm by actively applying emerging technologies to improve performance, speed, and insight. Build and scale the systems, talent, and processes required to support continuous innovation—while remaining hands-on where it matters most. Build the organization to support technology and innovation.

🎯 Requirements

• Deep expertise leading digital strategy across paid social, PPC, SEO, UX/UI, digital campaign management, and optimization; comfortable being hands-on when needed. • Extensive experience running split-testing at scale with measurable performance lift. • Proven ability to develop and manage comprehensive digital reporting and dashboard systems. • Strong leadership and mentoring skills with multidisciplinary digital teams, including international talent. • Proficiency with GA4, GTM, Search Console, HubSpot, Unbounce, SEMRush (or equivalent). • Excellent communication and presentation skills, especially simplifying complex data into decisions. • Demonstrated alignment with RedRover’s Pack DNA: Results-Driven, Tenacious Ownership, Agents of Change, Self-Disciplined & Accountable, Positive Culture Builders and Highly Coachable. • Bonus Points: Experience with B2B categories such as manufacturing, professional services, technology, logistics, or industrial markets. • CRO and landing-page optimization expertise. • Experience building repeatable testing frameworks or playbooks for teams. • Strong familiarity with WRIKE or comparable PM tools.

🏖️ Benefits

• competitive compensation • healthcare/dental/vision • generous PTO that grows with tenure • vacation expense reimbursement • pet insurance • daycare reimbursement • fitness benefits • paid parental leave • retirement contributions • flexible hours