Retention Marketing Manager

🕒 May 15

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Mars Men

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2024

🛍️ eCommerce

🧘 Wellness

👥 B2C

eCommerce • Wellness • B2C

Mars Men is a direct-to-consumer supplement brand offering a natural testosterone support product marketed to adult men. The company sells an 8-ingredient daily male-vitality supplement (containing Tongkat Ali, Shilajit, Vitamin D, Zinc, Taurine, Fenugreek, Boron, K1/K2) via an eCommerce subscription model on Shopify, with a 90-day money-back guarantee and claims of clinically dosed, science-backed ingredients manufactured in the USA. Marketing emphasizes energy, strength, focus, muscle growth, and recovery, and targets men seeking hormone support and improved fitness and wellness.

📋 Description

• Own execution and optimization of lifecycle marketing across email, SMS, and subscription touchpoints • Build, manage, and optimize automated flows, campaigns, segmentation strategies, and customer journeys • Analyze retention, engagement, and subscription performance metrics to identify opportunities for growth and optimization • Partner closely with Creative and Growth teams to develop high-performing retention content and campaigns • Continuously test messaging, offers, timing, segmentation, and creative to improve performance across channels • Monitor subscriber behavior and lifecycle trends to improve customer experience and reduce churn • Support subscription optimization initiatives across platforms such as Recharge, Stay AI, Skio, or similar tools

🎯 Requirements

• 4+ years of experience in retention, lifecycle, CRM, or subscription marketing at a DTC or subscription-based brand • Strong understanding of retention, subscription, and lifecycle marketing metrics • Hands-on experience with Klaviyo, Postscript (or similar SMS platform), Alia (or similar), and subscription platforms such as Recharge, Stay AI, or Skio • Strong analytical mindset with a passion for testing, optimization, and performance improvement • Excellent taste in copy and content with the ability to create messaging that feels authentic, conversational, and customer-first • Highly organized and execution-oriented with the ability to move quickly across multiple priorities • Comfortable operating in a fast-paced, high-growth environment with a strong bias toward action and iteration

🏖️ Benefits

• Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent • Remote Work Environment – Our team is remote, offering full flexibility to work from home • Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact • Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off • Parental Leave – Generous paid parental leave for growing families • Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents • 401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation) • $200 Annual Superpower Membership • Growth & Development – We invest in your professional development with ongoing learning opportunities