Marketing Specialist – Multi-Entity Support

🕒 May 15

⛰️ Colorado, Iowa, +1 more states – Remote

⛰️ Colorado – Remote 🌾 Iowa – Remote 🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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MoboTrex

WebsiteLinkedInAll Job Openings

51 - 200 employees

MoboTrex provides the expertise for the best mobility and traffic solution for every customer, every day. We are the future of traffic and mobility.

📋 Description

• The Marketing Specialist owns day-to-day marketing execution across all of our operating companies. • This is a hands-on, AI-native generalist role: building and running campaigns in ActiveCampaign, maintaining websites in Duda across every entity, tracking inbound performance and lead flow, running our LinkedIn-led social presence, and producing the sales collateral our regional teams use every day. • Plan, build, deploy, and measure email campaigns, newsletters, and nurture sequences in ActiveCampaign across all entities. • Maintain segmented contact lists, suppression rules, and automation workflows; keep data clean and deliverability healthy. • Partner with sales on inbound lead routing, follow-up workflows, and reporting on campaign-sourced pipeline. • Provide general marketing support to lead-generation activities across the business, including light backup for sales-led bid and opportunity tracking when needed. • Own and maintain websites for all of our brands in the Duda CMS: content updates, page builds, forms, and publishing workflows. • Coordinate with internal stakeholders and outside agencies on larger site changes, redesigns, and brand transitions. • Ensure brand, navigation, and messaging consistency across the portfolio while respecting each entity’s positioning. • Manage on-page SEO and emerging AEO (answer-engine optimization) practices across all sites. • Track and report on web traffic, conversions, inbound form submissions, and channel performance using analytics tools. • Run our LinkedIn-led social presence: content calendar, posting, engagement, and reporting across the portfolio. • Produce and maintain sales collateral: datasheets, one-pagers, sell sheets, decks, case studies, and event handouts. • Drive consistent brand expression across all entities and customer touchpoints.

🎯 Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field preferred; equivalent practical experience with demonstrated success in digital marketing, campaign execution, content development, and marketing technology platforms will be considered. • Demonstrated proficiency with marketing automation / email platforms (ActiveCampaign, HubSpot, Constant Contact, or equivalent). • Working experience with a modern CMS; Duda experience is a strong plus. • Comfortable with web analytics, SEO fundamentals, and reporting on channel performance. • Strong writing and editing instincts; able to take a rough idea and ship a finished asset. • Demonstrable, current use of AI tools (Claude Cowork, or similar) in a professional application, not just exposure. • Self-directed; comfortable working remotely and supporting multiple business units with different audiences across several US time zones. • B2B experience preferred; ITS / traffic / infrastructure / industrial distribution / DOT and contractor bidding experience is a plus but not required.

🏖️ Benefits

• None specified