AVP Digital Marketing, Customer Experience – Insights

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🔥 0 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

👻 Ghost score 10%

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Logo of Mashreq

Mashreq

1001 - 5000 employees

Founded 1967

🏦 Banking

💸 Finance

💳 Fintech

Banking • Finance • Fintech

Mashreq is a leading financial institution based in the UAE, offering a wide range of banking services including personal, corporate, and investment banking. The bank focuses on providing innovative financial solutions to its customers and has a strong digital banking presence.

📋 Description

• Drive strategic marketing efforts to achieve business objectives, including account acquisition targets according to eligibility criteria and post-onboarding transaction/volume targets • Deliver acquisition, spend, and engagement through extensive digital, offline, and owned assets • Use analytics for tracking, optimization, and ROI delivery • Manage multilayered stakeholders across business partners, media/ATL/BTL creative agencies, and economic departments • Define and implement innovative digital-first solutions across products, including digital acquisition, volume increase, and customer experience for New To Bank and Existing To Bank customers

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