VP – Digital Marketing, Customer Experience – Customer Insight and Experience

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🔥 0 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

👻 Ghost score 10%

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Logo of Mashreq

Mashreq

1001 - 5000 employees

Founded 1967

🏦 Banking

💸 Finance

💳 Fintech

Banking • Finance • Fintech

Mashreq is a leading financial institution based in the UAE, offering a wide range of banking services including personal, corporate, and investment banking. The bank focuses on providing innovative financial solutions to its customers and has a strong digital banking presence.

📋 Description

• Drive end-to-end digital marketing strategy and execution to support acquisition for Mashreq NEO in the UAE. • Lead NTB (New-to-Bank) campaigns, ensuring strong customer adoption and engagement. • Oversee the in-house digital marketing team performance (India-based), ensuring strong strategic direction, execution excellence, and measurable outcomes across campaigns. • Ensure all communications meet regulatory, brand, and product alignment requirements across channels.

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