Director of GTM Narrative

🕒 March 11

🗽 New York – Remote

🗽 New York – Remote

💵 $180k - $210k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Maven Clinic

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

⚕️ Healthcare Insurance

📡 Telecommunications

🧘 Wellness

Healthcare Insurance • Telecommunications • Wellness

Maven Clinic is a pioneering telehealth provider dedicated to women's and family health. The company offers comprehensive support through various life stages, such as fertility, maternity, parenting, and menopause. Maven Clinic combines clinical expertise with an intuitive virtual care model to deliver improved health outcomes and lower costs for families around the world. With a focus on personalized care, it connects members to on-demand specialists to address their clinical, emotional, and financial needs seamlessly.

📋 Description

• Define and evolve Maven’s main narrative across B2B and D2C, ensuring one coherent story that connects employer value and member experience • Shape the overarching narrative for major company moments (e.g., new product launches, strategic partnerships, and other defining company moments) • Own the primary corporate pitch deck and ensure it reflects the latest product strategy, clinical evidence, and market differentiation. • Develop high-impact written content that advances Maven’s market story across both enterprise and consumer audiences • Partner with Product Marketing to ensure product positioning fits within a cohesive company narrative • Collaborate with Marketing and Brand to ensure campaign messaging reflects approved narrative frameworks while preserving speed and performance • Translate clinical research, outcomes data, and product capabilities into credible stories that resonate with executive buyers and members alike • Establish and maintain a narrative framework, including messaging hierarchy and core value propositions • Partner with Growth and field teams to understand what resonates in buyer and member conversations and refine the narrative accordingly

🎯 Requirements

• Have 8–12+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company • Have experience bridging enterprise and consumer audiences within the same organization • Are an exceptional writer who can articulate financial impact to executive stakeholders while expressing clinical rigor and empathy to members • Can make compelling decks with tight narrative logic • Craft clear, opinionated narratives grounded in data and customer insight • Use AI and emerging technologies to accelerate research, refine ideas, and scale narrative development without compromising rigor or clarity • Have partnered closely with Product Marketing, Growth, and Brand teams • Thrive in fast-moving environments and can build narrative systems from the ground up • Influence cross-functional partners through clarity, judgment, and collaboration

🏖️ Benefits

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics. • Whole-self care through wellness partnerships • Hybrid work, in office meals, and work together days • 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+) • Annual professional development stipend and access to a personal career coach through Maven for Mavens • 401K matching for US-based employees, with immediate vesting