Senior Performance Marketing Manager – Meta Ads

🔥 2 hours ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 15%

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Mellow Sleep

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2025

🛍️ eCommerce

👥 B2C

eCommerce • B2C

Mellow is a direct-to-consumer sleep-products brand that designs and sells bedding — primarily pillows, comforters, sheet sets and sleep accessories — focused on cooling, temperature-regulating, and ergonomic features. The company markets adaptive, dual-sided cooling comforters, ergonomic pillows (e. g. , CloudAlign), waterproof and stain-resistant hotel-style pillows, and other sleep textiles via an e-commerce storefront (Shopify). Mellow emphasizes innovation in fabrics (antibacterial, cooling fibers), everyday comfort, and products built to adapt to different sleeper types.

📋 Description

• Own Meta end to end as a channel, including account architecture, budget allocation, creative testing strategy, measurement, and daily operating rhythm. • Own the Meta media plan, monthly and quarterly spend targets, efficiency targets, and scaling path. • Allocate budget across campaigns, geographies, product lines, and funnel stages tied to contribution margin. • Make account architecture decisions, including when to consolidate, split, or rebuild. • Manage the Meta forecast and weekly read against it. • Make launch, scale, and kill decisions against pre-committed thresholds while monitoring the account daily. • Pace to plan, detect anomalies within the day, and make fast corrections. • Deliver daily and weekly reads to the Media Buying Lead and CEO. • Own the creative testing framework, including concept-versus-variation discipline, sample sizing, and pre-launch kill criteria. • Provide quarterly creative direction and briefs to the Creative team. • Run bidding, targeting, and structure tests with written hypotheses and documented read-outs. • Reconcile Meta Ads Manager, Triple Whale, and Shopify and determine the operating metric. • Operate using contribution margin, including returns, discounts, shipping, and fees. • Apply incrementality and holdout thinking beyond attributed ROAS. • Build decision-oriented reporting in Sheets or another tool. • Collaborate with Creative, CRO, Retention, and Finance teams. • Help hire and mentor the next Meta buyer as the team scales. • Report to the Media Buying Lead; temporarily report directly to the Director of Growth and work closely with the CEO until that hire lands.

🎯 Requirements

• 4-7+ years of hands-on Meta media buying for D2C or consumer brands, with the last 2+ years at real scale. • Sustained direct ownership of $300K+/month in Meta spend for a single brand or single dedicated agency account, where you held strategy, architecture, and budget authority. Seven-figure monthly experience strongly preferred. • A clear scaling story: you've taken an account meaningfully up in spend while holding or improving efficiency, and can explain exactly how. • Deep fluency in the Meta stack: Advantage+ Shopping campaigns, manual and cost-cap bidding, CAPI, catalog/DPA, audience strategy, post-iOS-14 measurement realities. • Pulls your own data and reconciles Meta, Triple Whale (or equivalent), and Shopify without hand-holding. Comfortable with incrementality and blended-metric thinking. • Operates on contribution margin, not platform ROAS. • Has designed and run a creative testing framework, not just executed one. • Bias to ship: comfortable owning a live seven-figure budget and moving fast without a committee. • Clear written communication: compresses a week into a five-bullet update with the recommendation at the top. • AI is part of your daily workflow, not a talking point. • Buying for U.S. or other international D2C brands. • Home goods, mattress, furniture, or other considered-purchase categories. • Managing or mentoring junior buyers. • SQL or scripting against the Meta Marketing API. • Google Ads or TikTok Ads alongside Meta. • Incrementality testing, geo holdouts, or MMM in practice. • Running Meta through inventory-constrained periods and major promo moments. • UGC creator pipelines, whitelisting, or partnership ads.

🏖️ Benefits

• Full-time, remote from anywhere in India • Working hours: Async with 4 hours overlap between 9 AM to 1 PM EST • Ownership of a seven-figure monthly Meta account at a nine-figure brand, with real authority over architecture and spend • Direct exposure to the Director of Growth and CEO; a path to lead the channel outright as the team grows

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