Digital Marketing Manager

🕒 May 20

🇺🇸 United States – Remote

💵 $70k - $110.3k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

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MeridianLink

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1998

💳 Fintech

🏦 Banking

☁️ SaaS

💰 $485M Post-IPO Debt on 2021-11

Fintech • Banking • SaaS

MeridianLink is a leading provider of SaaS solutions for financial institutions, specializing in loan origination systems and digital transformation technologies. Their end-to-end platform enhances digital experiences through integration with mortgage LOS, deposit account opening solutions, and more. MeridianLink's cloud-based systems improve efficiency in loan processing and collections, data-driven decision-making, and account management. The company collaborates with partners to expand market reach and drive growth in the fintech industry. With over 25 years of experience, MeridianLink is dedicated to supporting banks, credit unions, and other financial service providers through technology and business intelligence.

📋 Description

• Execute and optimize paid media campaigns across search, social, display, and ABM platforms to support demand and pipeline goals • Develop and execute segmentation strategies, including account-based marketing programs (e.g., 6sense or similar tools) • Manage day-to-day campaign setup, optimization, and performance monitoring across platforms such as Google, LinkedIn, Meta, YouTube and Display (e.g. 6Sense) • Plan, forecast, and manage budget allocation and pacing to ensure efficient spending • Inform channel mix decisions and develop paid media strategy to maximize pipeline and ROI • Test and evaluate new channels, formats, and tactics to improve efficiency and results • Partner with Campaign Managers, Product Marketing, Creative, SEO/Web, and Marketing Operations to ensure paid media aligns with campaign objectives • Manage relationships with industry publications and media partners, owning sponsorship strategy, negotiating placements, and reporting performance • Analyze and report on campaign performance, sharing clear insights and optimization recommendations • Establish and maintain accurate conversion tracking and attribution across paid platforms (LinkedIn, Google, 6sense) in partnership with Marketing Operations

🎯 Requirements

• 2–4 years of experience in B2B digital marketing, paid media, or demand generation • Bachelor’s degree in Marketing, Business, Communications, or a related field • Hands-on experience with LinkedIn Ads and at least one additional paid platform (Google Ads, Meta, or programmatic) • Familiarity with ABM platforms such as 6sense (or similar) • Experience working with budgets, performance metrics, and campaign reporting • Strong analytical skills and comfort working with data and dashboards • Exposure to marketing automation and CRM platforms such as HubSpot and Salesforce • Detail-oriented with strong organizational and time management skills • Ability to balance learning strategy with hands-on execution in a fast-paced environment • Clear written and verbal communication skills

🏖️ Benefits

• Insurance coverage (medical, dental, vision, life, and disability) • Flexible paid time off • Paid holidays • 401(k) plan with company match • Remote work