Director of Growth Marketing

🔥 12 hours ago

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Modern Classrooms Project

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11 - 50 employees

The Modern Classrooms Project empowers educators to meet every student’s needs through blended, self-paced, mastery-based instruction.

📋 Description

• Be the primary owner of MCP’s top/mid-funnel pipeline strategy for prospective K-12 school and district partners, from first touch through to MQL/SQL handoff. • You’ll be accountable for overall lead generation, capture, and nurture strategy; email marketing campaigns; lead scoring; analytics and reporting. • You will also take point on email deliverability. • You’ll work closely with your colleagues in Sales and RevOps to ensure we have a clear view into pipeline quality, follow up, and tactics to drive closed/won. • You will own our Salesforce Account Engagement platform, including acting as the day-to-day administrator, ensuring we are leveraging the capabilities of the platform to the fullest while ensuring its smooth operation. • You will also work across the marketing team to help manage our various other martech tools and platforms. • Strategy, management, optimization and reporting of MCP’s Google Ads budget and any future paid media channels and opportunities. • Serve as the primary accountability for go-to-market efforts for MCP’s many strategic partners, from philanthropists to curriculum and technology vendors, to national and state education associations. • Partner with your colleagues in MCP Marketing, the executive team, and peer stakeholders across the organization to plan and execute our marketing strategy and shape the future of MCP beyond your specific role.

🎯 Requirements

• An experienced growth marketer with practical knowledge of the essential tactics, channels, analytics/KPIs and tools common to small and mid-sized companies. • Knowledge of product-led growth (PLG) and a general “growth hacking” mindset would be a significant bonus. • Fluent hands-on knowledge of marketing automation platforms, particularly Salesforce Account Engagement. • A solid understanding of the K-12 district buying cycle, process, and market dynamics. • A builder at heart who is excited about creating process, templates, and strategies from scratch, and doesn’t need a polished and established GTM toolset in place in order to get the job done. • Both a true strategist and a hands-on marketer, someone comfortable with crafting GTM strategy in one meeting and then designing and writing a nurture series in the next. • A bonus - familiarity with our specific tools and platforms, especially Salesforce, Asana, Google Workspace, Claude (Chat/Cowork, Design, Code), Apollo.io, Gong AI, RollWorks/AdRoll, etc. • Someone with genuine curiosity for the role AI can play in helping a marketing team scale, and serious hands-on familiarity with the use of AI tools (especially Claude Chat/Cowork/Code) in a marketing context.

🏖️ Benefits

• Employer-sponsored health insurance through CareFirst BlueCross BlueShield • Employer-sponsored dental and vision insurance and ancillary benefits through MetLife • Participation in Vanguard 403(b) deferred-compensation plan with 3% employer match • Paid Time Off, inclusive of: vacation/PTO (20 days), paid holidays, paid parental leave, sick and safe paid time off, "Me Days", and the ability to earn paid Comp time off • Annual budget for MCP-funded Continuous Learning for the program(s) you request (available after 6 months of continuous full-time employment) • FSA and Dependent Care FSA access • 1x Salary Life Insurance company-paid coverage • Access to Wishbone Pet Insurance Benefit • Ability to work remotely and to set your own hours (within reason)