Marketing Operations Business Partner

🕒 April 25

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ModMed

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🤖 Artificial Intelligence

B2B • SaaS • Artificial Intelligence

ModMed is a healthcare technology company that provides specialty-specific electronic health record (EHR) software, practice management, revenue cycle management, analytics, and patient communication tools for medical practices. Their platform integrates AI-powered features—like ModMed Scribe—for clinical documentation, workflow automation, billing assistance, and patient engagement to help specialty physicians streamline operations and improve efficiency. ModMed focuses on serving specialty practices (dermatology, ophthalmology, gastroenterology, orthopedics, OBGYN, etc. ) with onboarding, support, and integrations (FHIR API, telehealth, payment processing).

📋 Description

• Audit the end-to-end lead lifecycle to ensure 100% tracking accuracy and resolve 'leaky' conversion points. • Serve as the primary operational liaison between our sales and marketing departments, translating sales feedback into actionable marketing process improvements. • Design and optimize lead scoring models and automated routing logic to ensure the highest-value prospects reach the sales team quickly. • Set standards for data hygiene and oversee lead source attribution to accurately capture marketing’s impact on revenue. • Evaluate workflows to reduce friction and identify opportunities to leverage new tools or AI features to improve efficiency. • Develop standard, scalable processes for lead handling and lead the rollout of new funnel processes to ensure consistent execution across the organization.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field. • 4–6 years of experience in Marketing Operations or Revenue Operations within a SaaS-based company, with a proven track record of managing lead lifecycles. • Strong understanding of B2B marketing funnels, including lead scoring, multi-touch attribution, and automated routing. • Excellent cross-functional communication skills, with experience acting as a liaison between marketing and sales leadership. • Strategic thinker with a deep technical foundation in marketing technology and data analytics. • Demonstrated ability to design and document scalable operational processes (SOPs). • Preferred Qualifications: Professional certifications in Salesforce (Admin) or Marketing Automation Platforms (e.g., Pardot); experience in the SaaS or healthcare industry is a plus.

🏖️ Benefits

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution • 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep. • Generous Paid Time Off and Paid Parental Leave programs • Company paid Life and Disability benefits • Flexible Spending Account, and Employee Assistance Programs • Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed • Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning • Global presence and in-person collaboration opportunities; dog-friendly HQ (US) • Hybrid office-based roles and remote availability for some roles • Weekly catered breakfast and lunch • Treadmill workstations, Zen, and wellness rooms within our BRIC headquarters