Brand Manager – Strategic Initiatives

Job not on LinkedIn

🕒 3 days ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

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Sage Dental

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1997

🏥 Healthcare

⚕️ Healthcare Insurance

💊 Pharmaceuticals

💰 Private Equity Round on 2012-09

Healthcare • Healthcare Insurance • Pharmaceuticals

Sage Dental is a leader in comprehensive dental care with over 30 years of experience, offering a wide array of services including general dentistry, endodontics, orthodontics, pediatric dentistry, periodontics, and oral surgery. With more than 140 practices across the southeastern United States, Sage Dental emphasizes a modern, family-friendly approach to dental health and focuses on delivering exceptional patient care while fostering a team-driven culture that values growth and innovation. Their commitment to using the latest clinical advancements ensures that patients receive high-quality treatment in a convenient setting.

📋 Description

• Lead the planning and execution of strategic marketing initiatives, including Sage Dental Kids, SageCare+, new market launches, and other enterprise growth initiatives. • Manage non-paid marketing strategies for new market expansion, developing localized marketing plans that build awareness, establish community presence, and support successful practice openings. • Develop and manage comprehensive project plans, timelines, budgets, deliverables, and cross-functional stakeholder communications to ensure initiatives are executed on time and within scope. • Coordinate all marketing deliverables, including creative development, production, translations, promotional materials, event assets, and campaign implementation. • Review and approve marketing materials to ensure brand consistency, regulatory compliance, messaging accuracy, and overall quality assurance. • Monitor project performance, analyze results, and provide recommendations for continuous improvement and future strategic planning. • Lead the development, negotiation, implementation, and ongoing management of strategic partnerships that increase brand visibility, patient acquisition, provider recruitment, and community engagement. • Identify, cultivate, and manage relationships with organizations that align with Sage Dental's strategic growth objectives. • Develop and oversee partnership programs including, but not limited to: Corporate and employer affiliations, School partnerships (K-12 schools, colleges, universities, and educational organizations), Senior living communities and assisted living partnerships, Community organizations and nonprofit partnerships, Sports sponsorships and local community activations. • Serve as the primary marketing liaison for all partnership activations, ensuring contractual deliverables, marketing assets, event support, and promotional campaigns are successfully executed. • Measure partnership effectiveness through defined KPIs and ROI reporting, making recommendations to optimize future investments. • Support and coordinate public relations initiatives that strengthen Sage Dental's reputation and visibility within existing and emerging markets. • Collaborate with internal leadership and external PR partners to identify media opportunities, community stories, thought leadership, and local market announcements. • Assist in the execution of grand openings, community events, sponsorship activations, and public-facing initiatives that reinforce Sage Dental's position as the leading dental provider in each market.

🎯 Requirements

• 5–8 years of progressive marketing experience with emphasis on brand marketing, strategic partnerships, community marketing, or business development. • Experience managing multiple cross-functional marketing projects simultaneously. • Demonstrated success developing and managing strategic partnerships that generate measurable business results. • Experience supporting new market launches, brand expansion, or multi-location organizations preferred. • Experience working with public relations agencies and community organizations. • Healthcare, dental, retail healthcare, franchise, or multi-unit experience strongly preferred. • Bachelor's degree in Marketing, Communications, Business, or related field.

🏖️ Benefits

• Be part of a purpose-driven organization transforming dental care. • Collaborate with a passionate, innovative team. • Access to cutting-edge technology and professional development resources. • Competitive compensation and benefits.