Senior Programmatic Advertising Manager

🕒 February 17

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TADERA

WebsiteLinkedInAll Job Openings

51 - 200 employees

TADERA provides software and integrated technology that improves the safety and fiscal position of airports. The company serves the Federal Aviation Administration, state aeronautics departments, and over 100 individual airports worldwide.

📋 Description

• You implement programmatic campaigns operationally across various DSPs and manage and optimize IO campaigns. • You develop programmatic strategies aligned to the customer journey across the entire funnel, from branding and prospecting to retargeting. • You create digital media plans for programmatic and IO campaigns and work closely with consultants and Ad Operations teams. • You maintain close, ongoing communication with publishers, data providers and technology vendors (both national and international). • You develop best-practice models and generate insights for always-on optimization. • You drive innovation and the continued development of programmatic excellence for our clients. • You are responsible for onboarding new colleagues and act as a mentor for juniors and regulars.

🎯 Requirements

• You have professional experience setting up and optimizing campaigns in DSPs (DV360, The Trade Desk, Yahoo DSP, HAWK DSP, Xandr, Google Ads, Taboola, Teads). • You have a strong understanding of programmatic full-funnel strategies and the use of various campaign management technologies (ad serving, ad verification, tracking, analytics). • You are confident in applying data (1st-, 2nd-, 3rd-party) and deriving strategic decisions for audience management and targeting. • You possess excellent analytical skills and the ability to communicate complex issues, particularly regarding different KPIs in a full-funnel model and their varying interpretations. • You are proficient in Microsoft Office applications, especially Excel. • You speak German fluently and have business-fluent English skills.

🏖️ Benefits

• Stay fit: For €10 per month you get a full Fitness First membership. • Be mobile: Lease a bike with our partner BusinessBike, or use public transport with a Deutschlandticket. • Have fun: Our motivation team creates unforgettable moments every year, whether at TGIF, the Christmas party or the summer festival. • Grow: We'll create an individual development plan with you, provide regular feedback and training tailored to you. You also have access to our Havas University with over 200 trainings and workshops. • Plan ahead: We support your company pension scheme with up to €60 per month.