Sales Director – Newborn Care

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Natus Sensory

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏥 Healthcare

🔧 Hardware

🤝 B2B

Healthcare • Hardware • B2B

Natus Sensory is a division/brand of Natus Medical that develops and supplies sensory and auditory diagnostic equipment for clinical settings. They focus on products used for newborn hearing screening, auditory diagnostics (e. g. , otoacoustic emissions, auditory brainstem response), and related sensory/neurodiagnostic monitoring systems used by hospitals, audiology clinics, and neonatal units. Their customers are primarily healthcare providers and institutions.

📋 Description

• Develop and execute the European commercial strategy for the Newborn Care business. • Deliver revenue growth, market share expansion, and profitability targets across the region. • Strengthen and expand relationships with key customers, KOLs, healthcare systems, procurement organizations, and clinical stakeholders. • Identify growth opportunities within existing markets while driving expansion into new segments and accounts. • Develop country-specific transition plans while protecting existing revenue streams and customer relationships. • Maintain strong relationships with current distribution partners and ensure business continuity throughout any transformation process. • Drive commercial integration and operational readiness in newly established direct markets. • Implement best-in-class pipeline and funnel management processes across Europe. • Drive forecasting accuracy, opportunity management, and sales discipline throughout the organization. • Establish KPI-driven sales reviews to ensure visibility into commercial performance and future growth opportunities. • Ensure consistent use of CRM systems and data-driven decision-making to improve conversion rates and commercial effectiveness. • Serve as the organization's expert on the European newborn care market. • Maintain deep knowledge of customer needs, market trends, competitive developments, reimbursement environments, and regulatory requirements. • Provide strategic input into product launches, portfolio development, and market access initiatives. • Collaborate closely with Marketing, Product Management, Clinical Affairs, Service, and Operations to maximize market success. • Contribute to long-term strategic planning, organizational development, and investment decisions. • Build strong cross-functional partnerships to ensure alignment between commercial objectives and operational execution. • Represent the company at major industry conferences, customer engagements, and executive-level forums.

🎯 Requirements

• Bachelor's degree required; Master's degree or MBA preferred. • Extensive commercial leadership experience within medical devices, healthcare technology, or a related healthcare sector. • Proven track record leading multi-country European sales organizations. • Demonstrated success managing both direct sales teams and distributor networks. • Strong expertise in pipeline management, funnel optimization, forecasting, and sales performance management. • Deep knowledge of the newborn care market, customer buying processes, and healthcare ecosystems. • Established network within neonatal care, hospitals, healthcare providers, and industry stakeholders strongly preferred. • Experience scaling and developing commercial organizations across multiple European markets. • Strong financial, strategic, and operational business acumen.