Senior Trade Marketing Specialist

🕒 Yesterday

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $80k - $105k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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New Belgium Brewing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1991

👥 B2C

🛍️ eCommerce

🛒 Retail

B2C • eCommerce • Retail

New Belgium Brewing is a craft brewery and beverage company known for brands like Fat Tire and Voodoo Ranger. Founded in Fort Collins, CO, it operates production breweries, taprooms, and visitor experiences (including tours) in Fort Collins and Asheville and sells beer, branded apparel, and accessories online and at retail locations. As a certified B Corp, the company emphasizes community engagement, environmental responsibility, and human-powered values while focusing on direct-to-consumer sales and wholesale distribution.

📋 Description

• Own shopper research and data analysis, synthesizing insights from shopper, consumer, customer, and category data into clear, actionable strategies • Partner with Brand, Retail, Chain Teams, Sales Operations and cross-functional leadership to develop compelling, insight-driven narratives and sell decks that influence decision-making internally and with key customers • Set programming objectives, write strategic briefs, and ensure alignment across stakeholders while customizing programs for priority customers and growth channels • Translate national strategies (focus brands, channel priorities, key states, and national calendar moments) into scalable, high-impact programs that deliver against business goals • Champion omnichannel integration by leading the integration of national programs into localized sales initiatives, ensuring flexibility and relevance across markets and retail environments • Drive innovation in shopper engagement; evaluate, pilot, and scale new digital tools, platforms, and emerging technologies that enhance shopper engagement and retail execution • Measure performance and optimize investments; establish KPIs, track program effectiveness, and translate learnings into continuous improvement and scalable best practices • Lead the integration of national programs into localized sales initiatives, ensuring flexibility and relevance across markets and retail environments • Partner closely with field marketing and activation teams to ensure cohesive alignment and synergies for national priorities

🎯 Requirements

• 5+ years of Trade or Shopper Marketing experience • Bachelor’s degree in business or marketing preferred • Proven experience in off-premise/ retail-driven environments • Experience in highly regulated categories (Alcohol, CPG, or THC) preferred • Strong expertise in Nielsen and syndicated data interpretation • Demonstrated ability to translate data and insights into commercial strategy and execution • Experience developing compelling sell stories and influencing stakeholders at multiple levels • Ability to demonstrate a high degree of resourcefulness and ownership by independently identifying opportunities, solving complex challenges and navigating ambiguity to drive strategic outcomes • Ability to lead cross-functional initiatives and influence without direct authority • Advanced communication, storytelling, and presentation skills • Ability to manage multiple priorities while operating at both strategic and executional levels

🏖️ Benefits

• Medical & Dental Insurance (options available for dependents) • Basic Term Life and AD&D Insurance • Short Term Disability Insurance • Flexible Spending Account • Employee Assistance Program • PTO • 401k Match • Paid Caregiver Leave • Profit Sharing