PPC, Data Analyst

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Newsmatics

51 - 200 employees

Founded 1995

🤖 Artificial Intelligence

🔌 API

📱 Media

Artificial Intelligence • API • Media

Newsmatics is an AI-powered Data-as-a-Service company that transforms global news into structured, bias-aware, and scalable intelligence. It operates a large real-time news indexing system and a distribution platform (EIN Presswire), providing enriched metadata, sentiment and trend analysis, misinformation detection, and RESTful APIs for developers, analysts, and researchers. Newsmatics also powers a network of hyperlocal news sites and tools for press distribution, media literacy, and media intelligence applications.

📋 Description

• Monitor company revenue performance, identify discrepancies, and investigate unexpected changes or trends • Monitor and optimize Google Ads campaign performance by adjusting bidding targets and budgets based on real business results • Analyze, evaluate, and report on Google Ads experiments and testing initiatives, providing actionable recommendations • Monitor Google Ads account health and proactively identify disapproved ads, tracking problems, and delivery anomalies • Design, build, and maintain analytical dashboards and performance reports in Tableau • Automate recurring reporting, monitoring, and data analysis processes using SQL, BigQuery, Python scripts, or other automation tools • Develop and improve internal monitoring systems to accurately track marketing and revenue performance • Collaborate with cross-functional teams to turn business questions into data-driven insights and recommendations

🎯 Requirements

• Hands-on Google Ads experience with live campaigns, budget pacing, core performance metrics, and account health • Ability to identify performance issues and make practical recommendations on bidding, budgets, and campaign optimization • Working knowledge of SQL and Python for data analysis and automation • Experience with BigQuery or a comparable data warehouse • Experience building and maintaining dashboards in Tableau or a similar BI tool • Ability to investigate unexpected changes and communicate findings clearly • Careful and reliable approach to recurring reporting and data processes • Confidence working independently and collaborating with cross-functional teams in a remote environment • Working proficiency in English • Background in computer science, data analytics, mathematics, statistics, econometrics, or a related quantitative field • Reliable availability throughout the working week

🏖️ Benefits

• Long-term, fully remote contractor engagement • Flexibility in organizing your time • Opportunity to work with significant advertising budgets and influence performance marketing decisions • Freedom to improve analytics, monitoring, and automation across a growing global portfolio of media and technology brands • Flexible, collaborative, and international work environment

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