Senior UA Manager

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Next Lotto

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🎲 Gambling

👥 B2C

Gambling • B2C

Next Lotto is a German company that develops state-licensed, consumer-facing digital lottery services and mobile apps. Since 2010 it has operated popular products like Clever Lotto and Lotto Scanner, enabling users to buy online lottery tickets, track jackpots and results, scan paper tickets, and form and manage Tipp Teams (syndicates). The company emphasizes user-centered, secure and transparent features (limits for responsible play, notifications, analytics) and provides an underlying integration platform (Lottokit) used by other operators. Next Lotto is also active in crowdfunding and positions itself as a technology-driven digitalization partner for the state lottery market in Germany.

📋 Description

• Daily campaign management across our owned channels (Meta, Apple Search Ads, Google Ads, TikTok) – including bid optimization, budget control, and testing of audiences and placements • Creative testing – close collaboration with the Creative team to create briefs, execute and iterate ad creatives, and document learnings • Performance reporting – preparation of weekly dashboards and monthly deep dives; analysis of channel-based CAC, ROAS, conversion rate, and quality-of-acquisition metrics (e.g., payback period and retention rate) • Channel testing – design and execution of structured tests on new channels, including robust measurement methodology and well-founded stop/scale decisions • Tactical coordination with external partners in CTV/LTV/Programmatic – briefings, weekly alignments and creative reviews • Attribution & tooling – ensuring a clean MMP setup (Adjust) and close collaboration with the Data team to analyze data and Marketing Mix Models (MMM) • Collaboration with adjacent teams – especially Organic Social Media, Brand, CRM and Creative • Ensuring compliance – adherence to regulatory requirements in the German lottery market (GlüStV, GGL) and implementation of corresponding paid-marketing policies

🎯 Requirements

• 3–5 years of hands-on experience in Paid User Acquisition or Performance Marketing for a B2C app or consumer product • Strong platform expertise in at least two of the following: Meta Ads Manager, TikTok Ads Manager, Google Ads, Apple Search Ads • Experience with programmatic display / DSPs (e.g., DV360, The Trade Desk) • Practical experience in creative testing – able to create creative briefs, set up A/B test structures, analyze results and iterate accordingly • Strong understanding of attribution and data analysis – solid knowledge of MMPs and attribution (e.g., Adjust, AppsFlyer, Branch), iOS/Android tracking, SKAdNetwork (SKAN) and event mapping; you enjoy working in a data-driven way • Excellent analytical skills – confident with dashboards, GA4, Adjust or comparable tools, and spreadsheet modeling; able to produce clean and insightful dashboards • Proven track record of sustainably reducing CAC while scaling campaigns, ideally demonstrated with case studies • Fluent English (working language); German is a plus but not required

🏖️ Benefits

• Competitive salary and trust-based working hours • 30 days of vacation per year • 2 additional holidays (Dec 24 and Dec 31) • Generous learning & development budget • Unusual/creative team events • Innovative benefits program