Director, Retention Marketing

🔥 2 minutes ago

🌐 Mexico, United States – Remote

🇲🇽 Mexico – Remote 🇺🇸 United States – Remote

💵 $131k - $243.2k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

📣 Marketing

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Lead strategy and execution for the highest-stakes global clients • Design exclusive "white-glove" programs, including high-touch executive engagement and bespoke In Real Life (IRL) experiences • Design and optimize automated lifecycle journeys for the mid-to-long tail customer base • Maximize Customer Lifetime Value (CLV) through data-driven retention tactics and identify expansion/cross-sell opportunities at scale • Own CRM implementation strategy and use deep segmentation to deliver personalized, timely, value-based communications • Build a thriving customer community spanning digital and physical engagement • Oversee a dedicated customer forum and localized event strategy • Research customer health and churn drivers • Implement win-back campaigns and proactive health-scoring • Collaborate with Sales, Product, and Research teams to unify the customer experience and inform the product roadmap

🎯 Requirements

• 8-12+ years of marketing experience, with a heavy emphasis on Retention, CRM, or Account-Based Marketing (ABM) within a global, complex organization • Proven track record of managing both high-touch "white-glove" accounts and high-volume automated retention programs • Deep experience with modern GTM stacks, including CRM platforms (e.g., Salesforce), marketing automation, and community platforms • Ability to influence C-suite stakeholders and lead cross-functional teams in a matrixed environment • Bachelor’s or Master’s degree in Business, Marketing, or a related field

🏖️ Benefits

• Comprehensive health and wellness plans • 401(k) with a Nielsen company match • Generous paid time off policy • Company-provided vehicle (depending on the role) • Discretionary incentive/bonus eligibility (depending on the role) • Potential eligibility for bonuses, equity, or other incentives