Senior Manager, Website Experience, Optimization

🕒 5 days ago

🇺🇸 United States – Remote

💵 $93.5k - $173.7k / year

⏰ Full Time

🟠 Senior

👔 Manager

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Lead storytelling and digital experience efforts on Nielsen.com • Manage the end-to-end web content strategy for Nielsen.com • Uphold the overarching narrative and editorial standards • Lead the mapping of the user journey, designing clear "paths to purchase" • Co-own with Marketing Ops and the SEO Lead, the Information Architecture (IA), site map and navigational structure • Manage the A/B testing process, tools and analytics • Serve as the strategic lead for web marketing operations, collaborating with internal teams • Manage project-based external agency partnerships

🎯 Requirements

• 7+ years of experience in web strategy, digital marketing, content marketing or digital product management • Proven expertise in complex product verticals, specifically within SaaS or data technology companies • Strong ability to translate complicated technical concepts into intuitive web user experiences • Expert-level written and verbal English communication skills; eye for sharp B2B web copy • Experience working with SEO driven web experience • Experience working with CMS systems such as WordPress VIP, WebFlow, Sanity, Contentful, Strapi, Storyblok, Prismic or similar • Strong working knowledge of AI tools (e.g. Claude, ChatGPT, Midjourney, Gemini) and the ability to use them to accelerate strategic decisions, creative development, ideation, and production • A test-and-learn mindset with the analytical fluency to read performance data and apply it to creative decisions

🏖️ Benefits

• Comprehensive health and wellness plans • 401(k) with a Nielsen company match • Generous paid time off • Additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility