Senior Marketing Program Manager

🔥 13 hours ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟠 Senior

📋 Program Manager

👻 Ghost score 10%

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

📣 Marketing

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Serve as the primary program manager for core growth programs, owning project delivery from kickoff through post-mortem • Independently manage project plans, schedules, and asset trackers • Ensure functional teams are aligned on timelines and dependencies • Apply standardized marketing frameworks and processes to core growth programs • Build and maintain integrated project plans and make dependencies visible across teams • Facilitate regular program syncs, surface blockers, and synthesize status updates into reports • Maintain a single source of truth for campaign documentation, including briefs, trackers, and KPI dashboards • Coordinate cross-functional teams including creatives, content writers, and events managers • Drive resolution of operational problems such as capacity constraints and resource gaps • Improve operational workflows, including intake and approval workflows • Champion consistent use of project management tools • Establish and monitor KPIs and feed lessons learned into future campaign playbooks

🎯 Requirements

• 5–6 years of experience in Marketing Program Management, Marketing Operations, or Technical Program Management • Proven track record of managing independent work products and delivering integrated campaigns • Bachelor’s degree in Business, Marketing, Communications, or a related field • Native or professional-level English proficiency is mandatory • Extensive documentation in English • Highly skilled in project management and enterprise tools such as Jira, Smartsheet, Google Suite, Looker Studio, Salesforce, and GA4 or similar • Full competency in project management software such as Jira and Smartsheet • Strong understanding of marketing frameworks and the creative production lifecycle

🏖️ Benefits

• Remote work option • Equal opportunity and inclusive workplace commitment • Work supporting a global team • Professional certifications are recognized as preferred development qualifications