Senior Measurement & Business Intelligence Architect

🕒 March 21

🇺🇸 United States – Remote

💵 $93.5k - $173.7k / year

⏰ Full Time

🟠 Senior

📚 Business Intelligence Analyst

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Act as the analytical engine of the marketing department • Be the primary architect of our data strategy, bridging the gap between raw data and executive insight • Deliver prescriptive insights that recommend specific actions • Design, build, and maintain executive-level dashboards and performance metrics • Lead the development of Multi-Touch Attribution and Media Mix Modeling • Build and deploy models for lead scoring, churn prediction, and CLV • Manage and guide one dedicated Data Analyst, ensuring accuracy and consistency

🎯 Requirements

• 6-8 years in Marketing Analytics, Data Science, or Business Intelligence • Expert proficiency in SQL, Python/R, and visualization tools like Looker • Experience implementing or managing Data Cloud environments (e.g., Salesforce Data Cloud) • Ability to translate complex data sets into clear, actionable business narratives for leadership

🏖️ Benefits

• health & wellness plans • 401(k) retirement coupled with a Nielsen match • generous paid time off policy • company provided car for those who qualify • discretionary incentive/bonus