Vice President, Product Marketing

🕒 May 13

🇺🇸 United States – Remote

💵 $193.1k - $358.5k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Sit at the heart of Nielsen's commercial and product ecosystem • Be a trusted partner to Product, Sales, and the broader market • Lead with curiosity and build a product marketing team • Shape how Nielsen's analytics and data portfolio reaches the market • Partner with Product and Executive leadership to craft category-defining thought leadership • Collaborate closely with Product and Engineering to translate complex architectures into value stories • Work in partnership with C-suite executives to integrate product marketing strategy • Build a genuine partnership with Sales leadership • Partner with Product and Technology teams on AI and automation • Serve as a credible voice of the customer inside product development • Align Demand Gen, Communications, Content, and Field Marketing behind an analytics narrative

🎯 Requirements

• 15+ years of experience in Product Marketing, with deep roots in B2B data analytics, media technology, or enterprise SaaS • 8+ years of progressive leadership experience, including building and developing high-performing marketing organizations • A collaborative approach to GTM strategy • Hands-on experience marketing AI products or AI-driven solutions is required • Ability to bring together Product, Sales, and Marketing perspectives • A natural relationship-builder with the credibility and communication skills to influence C-suite stakeholders and enterprise clients • Deep fluency in modern technology environments • A genuine power user of AI tools • A long-term thinker who sees the market as a shared challenge • Bachelor's degree required; MBA or advanced degree strongly preferred

🏖️ Benefits

• comprehensive health and wellness plans • 401(k) with a Nielsen company match • generous paid time off policy • additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility