Product Marketing Manager

🕒 March 31

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Logo of Nylas

Nylas

201 - 500 employees

Founded 2013

🔌 API

☁️ SaaS

⚡ Productivity

💰 $120M Series C on 2021-06

API • SaaS • Productivity

Nylas is a developer-first platform that offers a unified API solution for building custom communication experiences seamlessly integrating email, calendar, and contact management. Its suite of APIs, including the Email API, Calendar API, Contacts API, and ExtractAI, simplify integration complexities, allowing developers to streamline workflows and enhance communication apps up to 40 times faster. Nylas serves various industries such as eCommerce, telehealth, real estate, and more, supporting scheduling automation, automated outreach, and intelligent data extraction. The platform is recognized for its reliability, secure integration, and significant time savings for engineering teams.

📋 Description

• Lead a structured customer research program across segments and ICPs to deeply understand how teams build, adopt, and scale communications and AI-driven workflows. • Own and operate Nylas’ Customer Advisory Board, managing a regular forum for strategic customers to engage directly with our product team. • Own the development of high-impact case studies, customer narratives, and reference programs that demonstrate real-world value. • Drive ongoing competitive analysis across direct and adjacent players. • Design and execute programs that improve activation, adoption, and expansion across the customer lifecycle. • Partner with Sales and Customer Success to develop enablement materials, product work sessions, and customer-facing resources that help teams successfully implement and scale with Nylas. • Continuously refine ICP definitions, segmentation, and messaging based on customer insights, usage patterns, and deal feedback. • Define key success metrics, analyze performance data, and refine marketing strategies based on insights.

🎯 Requirements

• 3-5+ years of product marketing experience in B2B SaaS, with a strong preference for developer-focused, API-driven, or technical platforms. • Deep proficiency with AI tools for research, content, and workflows. • Proven ability to develop and execute go-to-market strategies at scale, driving measurable business impact. • Strong understanding of APIs, developer ecosystems, and cloud-based platforms. Ability to translate technical capabilities into customer value propositions. • Experience working closely with Sales, Customer Success, and Product teams to drive revenue and adoption. • Expertise in market research, customer insights, and performance analytics to inform strategy. • Exceptional written and verbal communication skills, with experience crafting compelling narratives for executive, sales, and customer audiences. • Ability to work across departments and influence senior stakeholders to align on strategy and execution. • Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities

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