Paid Search/SEO Manager

Job not on LinkedIn

🕒 May 4

🗽 New York – Remote

🗽 New York – Remote

💵 $90k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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OGI Eyewear

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1997

🤝 B2B

🛒 Retail

🛍️ eCommerce

B2B • Retail • eCommerce

OGI Eyewear is an innovative eyewear company that offers a diverse range of eyewear collections, including brands like OGI Red Rose, SERAPHIN, and SCOJO New York. Known for its commitment to sustainability, OGI Eyewear strives to provide exceptional customer service and has introduced groundbreaking virtual try-on technology to enhance the shopping experience. The company maintains strong relationships with independent optical professionals and actively participates in industry events to showcase its latest styles and technology offerings.

📋 Description

• Own strategy, execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads (Shopping, Search, Performance Max, YouTube, Demand Gen) • Manage and allocate a multi-million dollar search budget to hit customer acquisition cost targets • Build and maintain a rigorous testing cadence around keywords, bidding strategies, ad copy & landing pages • Own feed management and segmentation opportunities • Stay ahead of platform changes (Demand Gen, SmartAI, PMAX evolution) and bring forward-looking recommendations • Own organic search strategy across technical SEO, on-page optimization, and content • Develop and execute a content strategy targeting high-intent keywords across the eyewear space • Build and manage a link acquisition program to grow domain authority over time • Partner with the data & analytics team to build reporting in Looker and ensure search data (paid + organic) integrates cleanly into our internal views • Collaborate with the creative team to align search messaging & asset evaluation across our campaigns • Coordinate with paid social and affiliate to align channel strategy, share keyword intelligence, and avoid cannibalization

🎯 Requirements

• 6+ years of hands-on experience in paid search and SEO, ideally within DTC or e-commerce • Deep fluency in Google Ads, Google Merchant Center, and Microsoft Ads — you can build and QA campaigns yourself with expertise within Google Ads Editor • Experience managing $3M+ in annual search spend with demonstrable efficiency gains • Strong understanding of incrementality, attribution, and how paid and organic search fit into a broader media mix • Comfortable assessing and analyzing data within Looker

🏖️ Benefits

• Health, vision and dental insurance • Generous vacation policies • Competitive salaries with equity opportunities • Retirement savings plan options • Free eyewear (plus discounts for family and friends)