B2B Loyalty and Engagement Specialist

Job not on LinkedIn

🔥 2 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👻 Ghost score 10%

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Grupo OLX

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

🛍️ eCommerce

🏠 Real Estate

🏪 Marketplace

eCommerce • Real Estate • Marketplace

Grupo OLX is a fully digital company that empowers individuals in Brazil to fulfill their dreams by reinventing consumption models. Through a platform that enables users to buy and sell quickly, securely, and conveniently, Grupo OLX focuses on delivering exceptional experiences and fostering a community built on diversity, equity, and inclusion. The company operates major real estate portals and maintains a commitment to sustainability and continuous learning, aiming to create value for its customers, users, and partners.

📋 Description

• Serve as the subject-matter expert for loyalty programs for professional customers in the Automotive and Real Estate categories • Rebuild loyalty programs to drive retention, upgrades, and revenue • Diagnose enrollment, engagement, benefit utilization, costs, operations, customer journeys, data, and customer perceptions • Recommend the program model and develop a new strategic thesis and business case • Present proposals, scenarios, and expected impacts to leadership • Redesign mechanics, segmentation, tiers, eligibility criteria, benefits, and rules • Identify, negotiate with, and manage benefit partners • Keep rules, terms, and program regulations documented and up to date • Conduct research and analysis on the market, trends, competitors, and benchmarks • Lead the end-to-end program rebuild plan, including scope, timeline, dependencies, risks, and milestones • Orchestrate Product, Engineering, Data, CRM, Sales, Legal, Procurement, and vendors • Report progress and risks to leadership • Manage platform and operations vendors, including scope, SLAs, costs, and quality • Integrate the platform with the customer base and CRM tools, eliminating manual processes • Ensure compliance with Brazil’s LGPD and the Group’s privacy policies • Plan the relaunch and ongoing communications with members • Enable the Sales team to sell, renew, and upgrade plans • Define and track KPIs for enrollment, active members, benefits, retention, churn, upgrades, incremental revenue, and cost per member • Measure incremental impact by comparing members with non-members • Gather feedback from customers and the Sales team and drive continuous improvement

🎯 Requirements

• Experience with loyalty, customer relationship, or incentive programs • Experience working with B2B audiences or programs for partners, resellers, or channels • Strong knowledge of loyalty mechanics, including points, tiers, benefits, partnerships, and eligibility rules • Ability to build the program business case and track results using data • Experience managing complex projects involving multiple departments and vendors • Experience managing platform and operations vendors, including contract and scope negotiations • Autonomy to structure problems, propose solutions, and lead initiatives • Executive communication skills, with the ability to present diagnoses and recommendations to leadership • Experience with marketplaces, portals, or platforms serving professional customers is a plus • Knowledge of loyalty, CRM, and martech platforms, such as Salesforce Marketing Cloud or similar tools, is a plus • Familiarity with LGPD as applied to customer relationship programs is a plus • Experience using AI and automation for data analysis and operational scalability is a plus • Strong storytelling skills and the ability to create executive presentations for senior management

🏖️ Benefits

• Market-competitive compensation • Health insurance • Dental insurance • Private pension plan • Flexible benefits tailored to your needs • Meal allowance • Financial counseling • Employee benefits club • Home office allowance • Mobility allowance • Childcare allowance • Life insurance • Extended leave policies • Support for sports, quality of life, and well-being • Payroll-deducted loans at reduced rates • Flexible, predominantly remote work model

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