Content & Growth Manager – B2B AI SaaS

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oneLake GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

🤖 Artificial Intelligence

☁️ SaaS

🏢 Enterprise

Artificial Intelligence • SaaS • Enterprise

oneLake GmbH is a German software company offering oneAgent, a KI-driven analytics platform that lets business teams query enterprise data in natural language and receive validated, source-backed answers, visualizations, forecasts and dashboards. oneAgent connects to SAP, ERP, CRM, shops, data warehouses and 550+ other data sources, enforces defined KPI definitions and business rules, and supports on-premise or GDPR-compliant hosting to prevent uncontrolled data export. The product targets Fachbereiche and IT/BI teams by combining flexible conversational AI with governance, roles & rights, and live or ETL-based data access for secure, audited self-service analytics.

📋 Description

• You will develop and manage our B2B marketing strategy for oneAgent — with a focus on inbound, content, and growth. • You will plan, coordinate, and optimize campaigns for lead generation, brand awareness, and demo requests. • You will help build a strong content engine with us: LinkedIn, website, newsletter, webinars, YouTube, blog, case studies, use cases, and sales materials. • You will coordinate content together with product and subject-matter experts, review quality, structure, and messaging, and ensure complex topics become clear and relevant. • You will create formats that make AI, BI, data analytics, GDPR, and corporate data tangible.

🎯 Requirements

• You have experience in B2B marketing, ideally in SaaS, technology, AI, data, or BI environments. • You have executed content and growth marketing for complex/technical products and know how to communicate complicated topics simply, relevantly, and persuasively. • You think strategically but are also hands-on: you can set priorities, structure campaigns, coordinate content, and critically evaluate results. • You have experience with channels such as LinkedIn, website, newsletter, webinars, YouTube, email marketing, paid ads, or events. • You understand how a B2B funnel works — from content and lead generation to demos, sales enablement, and conversion. • You can communicate very confidently in German and are also comfortable in English-language exchanges. • You have experience with digital marketing and analytics tools. • You are curious about AI and ideally already use AI tools actively in your daily work. • We especially welcome candidates with experience in B2B AI SaaS, data products, BI solutions, or enterprise software. • You have built or managed YouTube, webinar, or video formats for B2B audiences. • You have a strong instinct for turning product knowledge, customer conversations, and market trends into relevant content.

🏖️ Benefits

• The opportunity to have real impact from the start at a growing AI-SaaS startup and actively shape the marketing direction. • Lots of creative freedom, short decision paths, and the chance to not only present your ideas but actually implement them. • A supportive team that collaborates openly, shares responsibility, and backs you when you want to make things happen. • A competitive salary that matches your experience and responsibilities. • 100% remote work — work where you are most productive, provided it is legally and logistically feasible. • Everything you need for a well-equipped home office. • Regular team events at various locations across Europe. • The chance to contribute to a product that helps companies use AI in a meaningful, safe, and data-driven way.