Senior Marketing Campaign Analyst, Lifecycle Marketing

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Oportun

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

💼 Consulting

🛡️ Insurance

💳 Fintech

Consulting • Insurance • Fintech

Oportun is a financial technology company that specializes in providing affordable personal loans and savings solutions. They are recognized as Bankrate's #1 app for saving money in 2024. Oportun offers personal loans ranging from $300 to $10,000 for various financial needs such as bills, repairs, and deposits, with quick funding and affordable payments. The company provides a unique app that helps users manage their loans and saves money intelligently. Oportun also focuses on financial education and offers tools like loan calculators and prequalification services, which do not impact credit scores. Although Oportun is not a bank, they ensure deposits are FDIC insured through partner banks.

📋 Description

• Build, launch, monitor, and optimize lifecycle campaigns across email, SMS, push, and direct mail • Translate campaign briefs and lifecycle strategies into audience segments, creative setup, workflows, and QA plans • Develop and update HTML email templates, dynamic content, and personalization logic • Configure automated journeys triggered by customer behavior, lifecycle stage, product events, and business rules • Manage campaign timelines, approvals, launch readiness, and post-launch monitoring • QA templates, links, tracking, personalization, data logic, targeting, suppressions, triggers, rendering, and end-to-end workflows • Maintain campaign documentation, process checklists, naming conventions, reusable templates, and operational best practices • Troubleshoot platform, data, rendering, and workflow issues with Marketing Technology, Analytics, Product, and Engineering • Ensure campaigns follow brand, compliance, consent, deliverability, and customer experience standards • Set up A/B tests, holdouts, and other experiments • Review campaign performance and improve targeting, timing, messaging, personalization, and channel mix • Use customer data, behavioral signals, and reporting to refine segmentation and campaign execution • Partner cross-functionally to move campaigns from brief to launch • Clarify requirements, flag blockers, manage dependencies, and communicate status and risks • Recommend improvements to tools, workflows, QA practices, and execution processes

🎯 Requirements

• 4+ years of experience in lifecycle marketing, CRM, email marketing, or marketing automation, preferably in B2C or fintech • Hands-on campaign or automated journey experience in Iterable or similar platforms such as Braze, Salesforce Marketing Cloud, Marketo, Responsys, or Cordial • Strong knowledge of multichannel campaign execution, email, SMS, push, segmentation, personalization, triggering, QA, and deliverability • HTML and CSS experience for email development, template updates, troubleshooting, and rendering QA • Familiarity with Excel or Google Sheets, JSON, API integrations, event-based architectures, and customer data flows • Experience with dynamic content or scripting logic such as Handlebars, AMPscript, Liquid, or similar templating languages • Comfort working with customer attributes, event data, segmentation filters, suppression logic, and campaign tracking • Experience supporting A/B testing and using campaign performance data for optimization • Strong project management and organizational skills • Strong written and verbal communication skills and ability to collaborate across teams • High attention to detail and quality mindset • Preferred: fintech, financial services, or regulated-industry experience • Preferred: mobile lifecycle marketing, including push notifications and in-app messaging • Preferred: responsive or hybrid HTML email template experience • Preferred: consent management, deliverability, and compliance knowledge • Preferred: Bachelor's degree or equivalent practical experience

🏖️ Benefits

• Diverse, equitable, and inclusive culture • Employee resource groups • Equal opportunity employment