Digital Farming Commercial Business Manager

🔥 0 minutes ago

🇦🇺 Australia – Remote

💵 A$120k - A$135k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 0%

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Orbia

WebsiteLinkedInAll Job Openings

10,000+ employees

🏭 Manufacturing

⚡ Energy

📡 Telecommunications

💰 $1.1G Post-IPO Debt - Orbia on 2025-04

Manufacturing • Energy • Telecommunications

Orbia is a purpose-driven, global materials and infrastructure company that develops and manufactures specialty polymers, fluorinated and energy materials, and connectivity infrastructure to address global challenges such as food and water security, decarbonization, and information access. Its business groups include Polymer Solutions (Alphagary), Connectivity Solutions (Dura-Line), and Fluor & Energy Materials, and it supplies components and systems for data centers, medical inhaler propellants (Zephex® 152a), irrigation and water management, and other industrial applications. Orbia reported approximately $7. 6 billion in sales and $1 billion in EBITDA for 2025 and emphasizes sustainability, innovation, and global impact in its strategy.

📋 Description

• Develop and maintain the digital farming commercial strategy for Australia and New Zealand • Prepare annual and seasonal business plans, including growth priorities, revenue forecasts, margin targets and adoption objectives • Analyze market trends, competitor activity, customer needs and channel opportunities to identify growth priorities • Define customer segments, value propositions and offer structures for digital farming solutions • Track portfolio performance and recommend actions to improve adoption, revenue, margin and customer experience • Own the commercial lifecycle of digital farming products and services, including launch, growth, maturity and phase-out plans • Lead SKU rationalization and support reduction of slow-moving or obsolete inventory • Define commercial readiness requirements for new products before release to market • Coordinate pricing, packaging, promotions and market positioning • Work with Technical Support and global product teams to inform roadmap priorities and product improvements • Design and execute go-to-market plans, including launch plans, sales tools and channel communication • Support sales teams with customer presentations, business cases, ROI narratives, proposal inputs and solution positioning • Develop commercial playbooks for sales and dealers • Support strategic customer meetings requiring commercial framing, solution architecture or investment justification • Manage commercial relationships with suppliers and partners in coordination with Procurement, Operations and Technical Support • Support supplier negotiations with market insight, volume forecasts, commercial requirements and customer feedback • Build relationships with industry bodies, channel partners and strategic customers • Coordinate across Sales, Agronomy, Operations, Marketing, Finance and Technical Support to remove commercial barriers • Maintain reporting on pipeline, revenue, margin, adoption, SKU performance and commercial risks • Prepare management updates on performance, priorities, key decisions and support required • Support process improvements that make digital farming easier to sell, implement and support • Ensure commercial decisions support customer experience, long-term serviceability and Netafim brand reputation

🎯 Requirements

• Demonstrated experience in commercial management, product management, business development, channel management or digital solutions within agriculture, irrigation, technology or related industries, essential • Experience managing product portfolios or digital solutions, including go-to-market execution and lifecycle optimization, essential • Experience developing and executing business plans to drive revenue growth and market adoption, essential • Experience working across sales, technical, operational and marketing teams in a cross-functional organisation, essential • Exposure to digital farming, agronomy, precision agriculture or agtech solutions, desirable • Experience working across Australia and New Zealand markets, desirable • Tertiary qualification in Agronomy, Agriculture, Business, Engineering, Marketing or a related discipline, desirable • Strong commercial and financial acumen, including pricing, forecasting, margin management, business cases and performance tracking • Ability to analyze market trends, customer needs and competitive dynamics • Proven capability in product lifecycle management, including launch, portfolio optimization and end-of-life planning • Ability to design and execute go-to-market strategies across sales, dealer and customer channels • Ability to translate digital and technical solutions into clear customer value propositions • Strong stakeholder management and influencing skills in a matrix environment • Structured, data-driven approach to portfolio decisions, SKU management and business planning • Visible commitment to Netafim values, customer experience, innovation and continuous improvement