Senior Product Marketing Manager

🔥 15 hours ago

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Logo of Outreach

Outreach

1001 - 5000 employees

Founded 2014

🤖 Artificial Intelligence

🏢 Enterprise

Artificial Intelligence • Sales • Enterprise

Outreach is a company that provides an AI-powered sales execution platform designed to streamline workflows and enhance the effectiveness of sales representatives. The platform utilizes artificial intelligence to forecast revenue accurately, manage deals, and optimize the entire sales process. Outreach helps sales teams prioritize tasks, identify prospects, and maintain engagement throughout the customer lifecycle, ultimately aiming to boost win rates and reduce churn. With over 6,000 global customers, Outreach focuses on transforming seller workflows to consistently exceed revenue targets.

📋 Description

• Conducting market and customer research to stay in touch with buyer needs, and create and maintain clear, differentiated messaging that resonates with our target audience • Be the customer and product subject matter expert on pains and needs • Owning the core bill of materials including messaging framework, FAQ, and demos to enable our sales teams • Developing and executing the go-to-market plan for new product/feature releases collaborating across Engineering/Product, Marketing, Finance, Sales & Customer Success teams • Cross-functional collaboration across GTM teams regarding messaging and high-value solution assets • Demonstrating a strong ability to lead cross-functional teams to drive business and product results that measurably deliver company impact and pipeline • Bringing exceptional ability to drive key business objectives with data-driven, fact-based insights that lead to well-informed strategic plans, quick decision making, and impactful outcomes

🎯 Requirements

• 5-7+ years of experience working as a product marketer in the technology industry • Exceptional communication, writing and presentation skills • Experience defining and executing go-to-market strategies across marketing, sales, partner and customer teams • History creating messaging frameworks and positioning for individual and platform solutions that resonate with buyers • Ability to deliver clear and compelling customer-facing messaging and materials • Experience using AI tools to accelerate content creation, streamline workflows, and outputs • Expertise in B2B SaaS with the ability to rapidly gain an in-depth knowledge of the Outreach, the Revenue Orchestration category, competitors and their AI advancements • Proven ability to drive key business objectives with quick decision making for impactful outcomes • Bachelor's degree required

🏖️ Benefits

• Flexible time off • 401k to help you save for the future • Generous medical, dental, and vision coverage for full-time employees and their dependents • A parental leave program that includes options for a paid night nurse, and a gradual return to work • Infertility/ assisted reproductive services benefit • Employee referral bonuses to encourage the addition of great new people to the team • Snacks and beverages in the Office, along with fun events to celebrate • Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

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