
201 - 500 employees
Founded 2004
💼 Consulting
📣 Marketing
📚 Education
Consulting • Marketing • Education
Packt is a global technical learning content provider, founded in Birmingham, UK. The company offers a wide array of resources including books, e-books, audiobooks, and video courses, catering to IT professionals who seek to gain expertise in emerging technologies or enhance their skills in established tools. Packt's portfolio covers various topics such as machine learning, cybersecurity, and web development, featuring contributions from groundbreaking authors. Additionally, they provide an AI Assistant as part of their digital books and have a commitment to supporting open-source projects through their royalty scheme.
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201 - 500 employees
Founded 2004
💼 Consulting
📣 Marketing
📚 Education
Consulting • Marketing • Education
Packt is a global technical learning content provider, founded in Birmingham, UK. The company offers a wide array of resources including books, e-books, audiobooks, and video courses, catering to IT professionals who seek to gain expertise in emerging technologies or enhance their skills in established tools. Packt's portfolio covers various topics such as machine learning, cybersecurity, and web development, featuring contributions from groundbreaking authors. Additionally, they provide an AI Assistant as part of their digital books and have a commitment to supporting open-source projects through their royalty scheme.
• Identify, approach and build durable relationships with respected practitioners, including open-source maintainers, conference speakers, community leaders, technical bloggers, newsletter authors and vendor DevRel figures • Work across LinkedIn, YouTube, X, Discord, Reddit, GitHub and domain-specific forums to map genuine influence • Secure endorsements, testimonials, forewords, guest posts and co-created content • Feed community insight into commissioning and alert the Portfolio Director to emerging topics • Design and execute title-specific pre- and post-publication promotion campaigns • Coordinate reviewer outreach, community activations, contributor-driven campaigns and targeted list building • Partner with Growth and commissioning teams on metadata, keyword alignment and audience-specific messaging • Track and report review velocity, sentiment, community engagement, campaign performance and sales impact • Build relationships with vendor partners, training providers, certification bodies, conference organisers, universities, bootcamps and technical training companies • Identify and secure bulk purchase opportunities and explore licensing and longer-term collaboration models • Coordinate with sales and marketing on pricing, positioning and execution • Build and activate developer and practitioner communities across GitHub, Reddit, Discord, Stack Overflow and specialist forums • Plan and support webinars, AMAs, expert panels, technical workshops and conference collaborations • Drive direct list growth through free events, vendor partnerships, co-branded landing pages and community activations • Run a structured programme of named expert endorsements with real affiliations and specific quotes • Engage credible reviewers and activate reader communities for post-launch review momentum • Build systems that sustain visibility beyond launch and ensure credibility assets are in place before launch • Own commercial performance, rank performance, product-page conversion, review metrics, expert-network growth, owned audience reach, partnership and bulk revenue, and community intelligence quality
• Genuine fluency in a technical community, with credibility among practitioners • Ability to hold a real conversation with engineers • Experience in developer relations, community management, technical marketing or a comparable outward-facing role in a technical domain • Existing network within the relevant vertical is a strong advantage • Campaign ownership experience, with discipline to plan, sequence and measure • Commercial judgement and comfort being measured on outcomes rather than activity • Strong written communication and ability to represent Packt publicly • Comfort with data, including Amazon performance metrics, campaign analytics, and the relationship between reach, conversion and rank
• Bonus scheme • 5 day working week • 25 days annual holiday (plus bank holidays) • Flexible hours: choose how, when, and where you work within India • Training programs and Certification • Group Medical Insurance • Wellness initiatives • Flexible and remote work • Growth opportunities and internal mobility • Social collaboration and knowledge-sharing • Healthy work-life balance • Peer-to-peer recognition • Personal development and career progression
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