Performance Marketing Manager – Member Growth, B2C

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PadSplit

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🏠 Real Estate

👥 B2C

🏪 Marketplace

💰 $20.5M Series B on 2021-11

Real Estate • B2C • Marketplace

PadSplit is a platform that focuses on affordable co-living solutions, allowing individuals to rent private rooms in shared homes across various cities in the United States. By offering flexible stays with trusted identity and screening measures, it aims to create a safe and homey environment for its members. PadSplit markets itself as a more affordable option compared to other room rental services and helps members save money and build credit. The company also provides an opportunity for property owners to earn and make a positive impact in their communities by hosting rooms. PadSplit is recognized for its innovative technology and affordable housing solutions.

📋 Description

• Execute daily operations across paid search, social, mobile, and partner listings. • Monitor daily spend pacing and reallocate budgets to hit targets. • Build new campaigns, ad sets, and ads from briefs. • Execute A/B tests and maintain clear documentation of live vs. paused assets. • Pull performance reports and maintain recurring dashboards. • Liaise with internal teams and UGC creators to request, organize, and traffic ad assets. • Keep product feeds, listing feeds, and audience lists updated and error-free. • Run strict pre-launch checklists for every campaign and creative push. • Partner with product and growth to inform landing page and conversion flow improvements.

🎯 Requirements

• 3–5 years managing paid media campaigns with direct-response KPIs. • Deep, in-platform experience with paid search (Google, including Performance Max), paid social (Meta, TikTok), and remarketing. • Strong reporting and documentation skills. • Experience executing and managing A/B tests. • Comfort managing, trafficking, and adapting creative and UGC assets for various platform specs without producing them yourself. • Highly organized and meticulous, with the ability to manage multiple campaigns at once. • A proactive ownership mentality where you treat the campaigns and budget as your own. • Experience with AI-powered marketing automations (Bonus).