Landing Page Expert – AI-Powered Direct Response

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Paired

WebsiteLinkedInAll Job Openings

1 - 10 employees

🤝 B2B

🎯 Recruiter

👥 HR Tech

B2B • Recruitment • HR Tech

Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.

📋 Description

• Own the landing page initiative • Lead the entire landing page production process from strategy to deployment • Define which page types (advertorial, listicle, comparison page, product page) to build for each campaign and why • Set up and maintain a production calendar — which brands need pages, what angles to test, what’s in the pipeline • Coordinate with media buyers to align page strategy with campaign objectives and audience segments • Report on page performance and make data-driven decisions about what to iterate, kill, or scale • Use Manus and Claude to generate advertorials, listicles, and comparison pages at scale • Operate Adcubator Forge (our internal AI page builder) to produce page variants rapidly • Prompt engineer: write and refine prompts that produce consistent, high-quality copy and page structures • Edit and elevate AI output — the AI gets you 80%, you bring it to 100% • Produce multiple page variants per day across multiple brands and campaigns • Write high-converting copy for advertorials, listicles, and comparison pages — or direct AI to write it at your quality standard • Apply Schwartz awareness levels to match copy sophistication to audience temperature • Craft hooks, headlines, leads, body copy, CTAs, and social proof sections that move people to buy • Develop and maintain a swipe file of winning angles, hooks, and page structures across all clients • Understand the difference between a comparison page that ranks and converts on Google versus one that just sits there • Research competitor landing pages, advertorials, and funnels to identify what’s working in the market • Mine customer reviews, Reddit threads, and forums for real language, objections,and desires • Develop customer avatars and emotional angle maps for each brand • Test different page structures and copy approaches — measure, learn, iterate • Stay current on DR copywriting trends, AI tools, and conversion optimization best practices • QA every page before it ships: accuracy, persuasion quality, visual hierarchy, CTA clarity, mobile responsiveness • Build and maintain SOPs for the landing page production workflow • Train team members on AI tools, copy frameworks, and quality standards • Maintain a feedback loop between page performance data and production decisions

🎯 Requirements

• Experience building pages with Manus and/or Claude: This is non-negotiable. You’ve already used AI tools like Manus or Claude to build landing pages. Not just “tried it once” — you’ve developed a workflow around it. You know how to prompt, iterate, and produce quality pages with these tools. • Deep knowledge of comparison pages on Google: You know what a comparison page is, why it works for high-intent Google Ads traffic, how to structure one, and what makes the difference between a page that converts at 8% versus 2%. This is urgent — we need this expertise immediately. • Advertorial and listicle expertise: You’ve written or produced advertorials and listicles that have run with paid traffic behind them. You understand the formats, the psychology, and the structural differences between them. • Direct-response copywriting: You understand awareness levels (Schwartz), emotional triggers, headline formulas, story leads, and the mechanics of persuasion. You’ve written copy that has made money. • E-commerce/DTC experience: You’ve worked with e-commerce brands. You understand the customer journey from ad to purchase. You know what a cold audience needs versus a warm one. • Speed + volume: You can produce. Multiple page variants per day across multiple brands. You don’t overthink — you execute, review, ship, iterate. • Leadership and initiative: You don’t wait to be told what to do. You see what’s needed, propose the plan, and execute. You own the outcome, not just the output.

🏖️ Benefits

• Global Remote: Work from wherever you are in the world. • Direct Access: Work directly with Jem and a team of some of the best media buyers in the game. You’ll also have access to our internal mentoring program. • Yearly Team Getaway: Once a year, we all meet up to strategize and bond. This year, we’re going to Bali, all expenses paid. • The Essentials: Normal PTO, a wellness bonus, and a flat hierarchy where the best ideas win. • AI-First Culture: You’ll have access to Claude, Manus, Forge, and any other AI tools you need. No budget constraints on the tools that make you faster. • Full time, 40 hours per week, contractor. Flexible schedule with availability across Dubai and European time zones. Fully remote.