Director of Sales and Business Development

🕒 February 11

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Palette Media

WebsiteLinkedInAll Job Openings

51 - 200 employees

📱 Media

🤝 B2B

Media • B2B

Palette Media is a creator-led talent management and marketing company that helps digital creators, influencers, and brands grow their audiences and execute bespoke campaigns. The firm combines in-house marketing strategists and talent managers to craft tailored strategies, facilitate partnerships between creators and brands, and scale creators’ influence and brand relationships.

📋 Description

• Build and refine a sales playbook tailored to Palette’s marketing services, including prospecting approaches, outreach scripts, pricing tactics, and negotiation guidelines • Deliver on annual sales bookings and revenue targets by identifying and securing new client opportunities. • Create tailored proposals that address client challenges and position Palette as a strategic thought‑partner. • Negotiate campaign rates and develop scalable pricing structures that align with industry standards. • Prepare monthly/quarterly revenue forecasts and pipeline reports. • Monitor KPIs such as revenue generated, number and quality of leads, lead conversion rates, customer‑acquisition cost, and client retention. • Maintain strong relationships with C‑suite executives and key decision‑makers at client organization to ensure Palette is top of mind. • Serve as clients’ primary point of contact during the sales process and ensure a smooth handover to account managers or campaign managers. • Work closely cross-functionally to develop integrated campaigns and ensure that influencer strategies align with client goals. • As the business scales, hire and coach sales reps, setting clear performance expectations and providing ongoing training.

🎯 Requirements

• 5–8+ years of experience in brand partnerships, media sales, new business development or talent representation—preferably within digital media, influencer marketing, or creator economy. • Proven track record of closing deals and managing high-level client relationships across brands, agencies, and media holding companies. • Strong understanding of the campaign planning cycle and RFP processes. • Deep knowledge of the influencer marketing landscape, with the ability to match the right talent to brand needs. • Confident negotiator with experience setting rates and managing deal structures at scale. • Ability to identify broader business needs, assess the revenue opportunity of deals, and project manage the full cycle of deals. • Highly organized and process-oriented, with the ability to build systems from scratch and scale operations over time. • Comfortable working independently in an ambiguous, fast-moving environment and motivated by building something new. • Existing robust network of decision-makers at agencies, brands, or media companies strongly preferred. • Proven ability to excel as a player-coach, consistently delivering individual results while also successfully building and leading high-performing teams. • Excellent communication skills—able to represent and advocate for Palette externally. • Bonus: Experience at a talent agency, influencer marketing agency, media company, or creator-facing platform.