Director, Media and Partnerships Strategy

🕒 April 17

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PartnerCentric, Inc.

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2004

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • Marketing

PartnerCentric, Inc. is a technology-driven affiliate marketing agency that specializes in maximizing affiliate program performance and driving sustainable growth for its clients. By leveraging expert insights and proprietary technology solutions such as FUSE Incrementality™, PartnerCentric helps brands optimize their partnerships and measure incremental revenue. With a focus on long-term strategies rather than short-term tactics, the company supports major brands in achieving significant returns on their marketing investments through data-driven affiliate management and collaboration with influencers.

📋 Description

• Director, Media and Partnerships Strategy plays a pivotal role within PartnerCentric’s paid media organization, reporting to the SVP of Applied AI & Vertical Strategy. • This role combines strategic thinking with hands-on execution to design, grow, and optimize high-value paid media programs that drive measurable client revenue. • Help shape the future of performance-based marketing by blending intellectual curiosity, commercial acumen, and a forward-thinking approach to media investment. • Identify, develop, and activate AI-generated influencers and creator ecosystems as part of innovative media and partnership strategies. • Support the company’s paid media and publisher ecosystem strategy while actively collaborating with key clients on planning, optimization, and strategic initiatives. • Cultivate and manage strategic relationships across a broad and constantly evolving media and partner landscape while coaching and developing team members.

🎯 Requirements

• 5–8 years of experience in paid media, partnerships, influencer, or performance marketing, including a minimum of 3 years working directly in digital media planning, buying, or partner development. • Strong understanding of the digital media ecosystem, including Paid Social, content and creator-driven media, Expert Authority platforms, retail media, and emerging AI-led advertising environments. • Demonstrated experience operating as a player/coach: leading or managing others while owning strategy and execution for key accounts. • Highly curious, forward-thinking, and motivated to shape the future of performance and partnership-driven media. • Familiarity with Retail Media Networks (e.g., Criteo, Koddi, CitrusAds), Programmatic Platforms (e.g., TradeDesk, DV360), Expert Authority Media (e.g., Reddit, Quora, YouTube), and AI-led partner strategies to create visibility and ranking in Answer Engines is a plus. • Proven ability to manage media and platform relationships, negotiate agreements, and drive measurable results. • Experience managing or mentoring team members, including involvement in hiring, training, or process development. • Excellent communication, presentation, and collaboration skills; comfortable representing PartnerCentric to senior-level stakeholders. • Experience with affiliate or partnership platforms such as Impact, CJ, Partnerize, or Rakuten is a plus, especially where they intersect with paid media partnerships.

🏖️ Benefits

• We support remote work styles for anyone legally authorized to work in the U.S. without employer sponsorship.