Senior E-Commerce, D2C Manager

Job not on LinkedIn

🔥 19 hours ago

🇩🇪 Germany – Remote

💵 €70k - €85k / year

⏰ Full Time

🟠 Senior

🛍️ E-commerce

👻 Ghost score 0%

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Patronus

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2021

⚽ Sports

₿ Crypto

📣 Marketing

Sports • Crypto • Marketing

Patronus is a sports sponsorship platform that tokenizes young athletes using blockchain-based digital assets. It offers an innovative sponsorship formula where companies and athletes gain from tokens and branded digital assets, aiming to accelerate young sports talent (“to the moon”). Backed by Demium Startups, Patronus focuses on disrupting traditional sports sponsorship through technology.

📋 Description

• Responsible for the growth and profitability of the D2C business • Lead a team of seven direct reports • Manage agencies responsible for Google Ads and TikTok • Make decisions on budgets, promotions, and priorities in direct collaboration with the founders • Identify and implement growth opportunities in the online shop and new channels • Own contribution margin, advertising spend, pricing, bundles, discount campaigns, and margins • Plan weekly promotions and the product range in line with the pest-control season • Develop product pages, upsell pages, and landing pages • Plan, evaluate, and implement A/B tests • Own the quality, content, product data, comparisons, and legally required product information on product pages • Create scripts and briefs for video ads, Reels, and static creatives • Research customer needs and derive messaging, hooks, and sales arguments • Own the blog, SEO, and other shop content • Manage email marketing, customer retention, and the loyalty program • Collaborate with Customer Service and implement improvements based on customer feedback • Use tracking, attribution, and dashboards to make data-driven decisions • Use and develop AI-powered tools to improve, document, and automate processes • Measure performance based on contribution margin, first-purchase profitability, CAC, conversion rate, average order value, repeat purchase rate, customer lifetime value, and team speed and reliability

🎯 Requirements

• Several years of experience in D2C or e-commerce, ideally with direct responsibility for revenue or profitability • Strong command of performance marketing and relevant KPIs • Experience leading teams, preferably remotely and across international borders • A strong instinct for high-converting copy and effective creatives • Enthusiasm for AI and a willingness to fundamentally transform the way you work with it • Fluent German, both written and spoken • Fluent English • Preferred: experience with advertorials, native ads, and direct-response marketing • Preferred: knowledge of WooCommerce/WordPress, Google Analytics 4, and Google Tag Manager • Preferred: experience with Klaviyo, TikTok Shop, or A/B testing platforms • Basic understanding of advertising law, ideally in the regulated-products sector

🏖️ Benefits

• Permanent employment contract • 30 days of paid annual leave • Remote work while residing in Germany • Workation in another EU country by arrangement • We cover all the AI tools you need • Hardware of your choice • Professional development budget for conferences, courses, and communities • In-person meetings with the founders, as desired and agreed • Direct collaboration with the founders, short lines of communication, and fast decision-making • Innovative, international team that already works with AI

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