Growth Marketing Manager – GHL Automation

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Plan, execute, and optimize paid search and social campaigns across Google Ads and Meta Ads Manager. • Manage ad budgets based on cost-per-lead, down-funnel acquisition costs, and ROI. • Conduct A/B testing across ad creatives, messaging, offers, keyword targeting, and retargeting pools. • Refine campaigns based on lead quality and settled conversion metrics. • Own GoHighLevel (GHL) sales funnels, pipelines, and trigger-based workflows. • Build automated lead-response and appointment-booking workflows. • Maintain lead categorization, CRM data integrity, and pipeline visibility. • Build and maintain mobile-responsive landing pages. • Run conversion rate optimization tests across visitor behavior, calls to action, and sign-up forms. • Align paid media, landing page messaging, and customer journeys. • Design automated email and SMS nurture sequences. • Develop database re-engagement campaigns and segment contacts by financial needs and funnel stage. • Test send timing, copy, and offers to increase appointment-booking rates. • Repurpose expert insights, FAQs, and market updates into short-form content for LinkedIn, Facebook, Instagram, YouTube, and TikTok. • Perform basic video editing using tools such as CapCut. • Align organic content distribution with paid advertising campaigns. • Build and maintain performance dashboards tracking Cost Per Qualified Lead, Lead-to-Appointment Conversion, and Cost Per Settled Deal. • Analyze acquisition funnel performance, identify drop-off points, and improve sales alignment. • Report marketing spend, efficiency, and revenue impact to executive leadership.

🎯 Requirements

• Proven track record in a hands-on Performance Marketing, Growth Marketing, or Lead Generation role executing full-funnel strategies. • Advanced expertise managing and optimizing paid acquisition campaigns in Google Ads and Meta Ads Manager. • Practical experience building workflows, automation rules, pipelines, and funnels in GoHighLevel (GHL). • Strong understanding of landing page design, copywriting, user psychology, and CRO principles. • Hands-on proficiency with Google Analytics (GA4), Google Tag Manager (GTM), Meta Business Suite, and performance reporting platforms. • Experience using AI tools such as ChatGPT for copywriting, strategy ideation, and marketing output. • Exceptional written English and persuasive marketing copywriting skills. • Direct experience in mortgage broking, lending, personal finance, property, or financial services is preferred. • Experience generating qualified service-business leads in the Australian market is preferred. • Familiarity with long-cycle nurturing funnels is preferred. • Basic video editing skills using CapCut or similar tools are preferred. • Experience establishing multi-channel attribution models and custom reporting dashboards is preferred.

🏖️ Benefits

• AU Holidays • 100% Remote work • Independent Contractor Agreement