Pear Tree.
1 - 10 employees
💼 Consulting
📦 Logistics
📣 Marketing
Consulting • Logistics • Marketing
Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.
SEO, Google Ads Specialist
Job not on LinkedIn
🔥 0 minutes ago
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Pear Tree.
1 - 10 employees
💼 Consulting
📦 Logistics
📣 Marketing
Consulting • Logistics • Marketing
Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.
📋 Description
• Develop and implement SEO strategies across multiple websites, brands, locations and property pages. • Conduct keyword research based on search intent, customer behaviour and commercial opportunities. • Optimise website pages, landing pages, metadata, headings, internal links and other on-page SEO elements. • Conduct technical SEO audits covering indexing, crawlability, site speed, mobile usability and structured data. • Develop local SEO strategies for Australian destinations and service areas. • Monitor keyword rankings, organic traffic, competitor activity and search trends. • Create, manage and optimise Google Ads campaigns across multiple brands and target markets. • Manage keywords, negative keywords, ad groups, bidding strategies and campaign budgets. • Develop and test search ad copy and calls-to-action. • Monitor conversions, cost per acquisition and return on ad spend; conduct A/B testing. • Manage remarketing and conversion-focused search campaigns where required. • Develop SEO briefs and collaborate with writers, designers and marketing stakeholders. • Identify content gaps and recommend landing-page and conversion improvements. • Use search and website data to identify high-value audiences, destinations, services and property categories. • Monitor website and campaign performance using GA4, Google Search Console and Google Ads. • Track organic traffic, rankings, conversions, bookings, leads, CPA and ROAS. • Prepare SEO and paid search performance reports and maintain dashboards. • Analyse competitors, search trends and market opportunities in Australian target markets. • Recommend strategies to improve search visibility and strengthen the company's digital presence.
🎯 Requirements
• At least 3 years of hands-on experience in SEO and/or SEM/PPC. • Proven experience managing Google Ads campaigns from setup through optimisation and reporting. • Strong working knowledge of Google Analytics 4 (GA4) and Google Search Console. • Demonstrated experience developing and implementing SEO strategies. • Strong understanding of on-page, technical and local SEO. • Experience conducting keyword research, competitor analysis and search intent analysis. • Proven ability to analyse campaign data and make optimisation decisions based on performance. • Experience managing SEO and paid search across multiple websites, brands, locations or markets. • Demonstrated ability to connect digital marketing activities with measurable business outcomes. • Preferred: experience in short-term rentals, hospitality, travel, tourism, accommodation or property management. • Preferred: experience working with Australian businesses or Australian target markets. • Preferred: experience with direct booking or conversion optimisation strategies. • Working knowledge of HTML and CMS platforms. • Experience with SEMrush, Ahrefs, Screaming Frog or similar SEO tools. • Experience with Google Tag Manager and conversion tracking. • Familiarity with Airbnb, Booking.com or Expedia. • Experience managing local SEO and Google Business Profiles across multiple locations.
🏖️ Benefits
• 100% Remote work • Independent Contractor Agreement
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