Advanced Specialist, Marketing

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Pearson VUE

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

📚 Education

🛍️ eCommerce

☁️ SaaS

Education • eCommerce • SaaS

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

📋 Description

• Develop marketing plan for regional priority area (e.g. a region- or country-specific plan), translating business objectives into actionable campaign plans, including targeting, messaging, and channel mix. • Leverage deep knowledge of HR, talent management, and workforce learning trends to develop relevant, industry-specific messaging for target audiences. • Leverage local knowledge of relevant industry associations and agencies to inform marketing planning. • Activate in-region marketing plan for priority area (e.g. country- or region-specific plan), working with internal cross-functional teams and external stakeholders (including agencies, industry associations) as necessary. • Partner closely with global audience marketing leads to execute marketing plans for priority audiences and accounts aligned to global strategy and sales priorities. • Coordinate with global marketing team and regional stakeholders to align global strategy with local market requirements, particularly in APAC. • Drive success metrics, across acquisition, upsell, cross-sell and retention campaigns. Track and report on campaign performance, including engagement, pipeline contribution, and ROI. • Maintain organized reporting and visibility into program status and outcomes, leveraging analytics and reporting tools to track performance, uncover insights, and continuously optimize programs. • Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach.

🎯 Requirements

• 5–7 years of experience in B2B marketing, demand generation, or account-based marketing • A strong track record of designing and executing successful B2B marketing campaigns • Experience working closely with sales teams to build alignment • Strong project management and problem-solving skills with an ability to create project plans and manage through seamless execution. • Strong experience in multi-channel execution, including digital marketing, paid media, direct mail, and executive engagement. • Analytical mindset, with the ability to measure performance, track ROI, and optimize campaigns based on data-driven insights. • Ability to proactively manage multiple projects and deliver high-quality work with minimal supervision • Working knowledge of marketing platforms such as Salesforce, HubSpot, Demandbase, or similar • Industry experience or knowledge of enterprise HR, talent management, workforce learning, or related fields, with experience marketing to enterprise audiences (e.g., HR, L&D, technology leaders) • Experience executing integrated, multi-channel marketing programs that leverage digital, direct mail, executive events, paid media, content personalization and other relevant channels.

🏖️ Benefits

• Professional development opportunities