Specialist, Geo Marketing

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Pearson VUE

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

📚 Education

🛍️ eCommerce

☁️ SaaS

Education • eCommerce • SaaS

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

📋 Description

• Support the setup and delivery of marketing campaigns across multiple channels • Assist with building and sending email campaigns using Marketing Cloud • Help set up campaign assets such as landing pages, website content, and forms • Test emails, forms, and landing pages to ensure everything works correctly before launch • Support digital campaign activity across paid, owned, and earned channels • Build and update email templates and simple journeys in Marketing Cloud • Support email scheduling, testing, and deployment • Help ensure emails follow GDPR and consent rules • Maintain accurate campaign naming and basic data hygiene • Make updates to website pages using CMS tools and existing templates • Upload content, banners, and calls-to-action • Assemble and test marketing forms to ensure correct data capture and tracking • Support basic campaign reporting (e.g. opens, clicks, leads) • Help tag campaigns and support lead handover processes • Assist in identifying small improvements to campaign execution and workflows • Work closely with campaign managers and regional marketing teams • Support multiple campaigns at the same time with guidance from senior team members • Learn and follow documented campaign processes and best practices

🎯 Requirements

• Some experience in marketing, digital marketing, or a related internship/placement • Interest in email marketing and digital campaigns • Basic understanding of websites, emails, or online forms • Strong attention to detail and willingness to learn • Good organisational and communication skills • Exposure to email marketing platforms (Marketing Cloud or similar) • Familiarity with CMS or CRM systems • Interest in data, reporting, and marketing technology