Head of Website – Conversion

🔥 1 minute ago

🇫🇷 France – Remote

⏰ Full Time

🔴 Lead

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pennylane

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2020

💸 Finance

🏢 Enterprise

Finance • Enterprise

Pennylane is a company that provides financial and accounting services. It serves businesses by integrating financial management tools and offering a comprehensive platform that combines financial data and accounting services to streamline business operations.

📋 Description

• Lead the Website squad and collaborate with Growth, Product, Engineering, Sales, Demand Gen, Data, Brand, and Automation teams • Set clear roles, objectives, and rituals for the squad • Manage and develop multidisciplinary profiles across conversion, product, and engineering • Foster growth in autonomy and seniority • Integrate AI into daily work to accelerate processes such as backlog management and landing-page creation • Recruit additional talent as needed • Define and prioritize initiatives improving demo bookings and self-sign-ups • Frame, challenge, and unblock projects while empowering owners • Monitor conversion KPIs and ensure measurable business impact • Share results and learnings with Growth, Sales, and Product teams • Enhance the pace and quality of the A/B testing program • Structure hypothesis identification, prioritization, design, and analysis • Ensure statistical rigor and clear decision-making from experiments • Lead brand redesigns and update commercial messaging • Support new product launches with self-sign-up journeys • Prepare the website for international expansion • Coordinate stakeholders, manage dependencies, and handle competing priorities • Partner with Engineering on website performance, reliability, and security • Own the tracking plan and conversion data quality • Align Growth and Data teams on trusted metrics and reporting

🎯 Requirements

• 7–10 years of experience in Growth, Conversion, or Product, including people-management • Strong expertise in CRO and/or product management for a high-traffic website • Proven track record in delivering measurable conversion improvements • Experience managing and developing multidisciplinary teams • Deep understanding of experimentation and A/B testing methodologies • Ability to collaborate with Engineering on performance, tracking, and security; coding not required • Experience leading complex projects with multiple business and technical stakeholders • Strong leadership, communication, and prioritization skills • Hands-on experience using AI to enhance personal and team operations • Fluent English • Experience in B2B SaaS, marketplaces, self-sign-up models, or fast-growing e-commerce is a plus • Tracking and analytics knowledge • French native level required in the application form • Professional-level English required in the application form

🏖️ Benefits

• Permanent position • Remote work anywhere in France or hybrid work in Paris • Challenging and supportive environment focused on ownership, execution, and learning • Opportunity to structure and grow a multidisciplinary Website squad • Direct and measurable impact on demo bookings, self-sign-ups, and company growth • High-visibility projects across brand, product, and international expansion • Close collaboration with Growth, Product, Engineering, Sales, Data, and Brand teams

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